Mums and daughters #twinning in new activewear range that encourages healthy body image in women and girls
Young girls can now follow their mum’s lead and embrace the activewear trend in matching tights from Australian size-inclusive activewear label Active Truth. The range is inspired by fun, active play between mums and their daughters.
The new range was launched by personality Sophie Cachia “The Young Mummy” and her daughter, Florence, whose loyal social media following of 234 thousand fans are drawn to her honesty and relatability as she shares her motherhood journey.
Sophie says, “I fell in love with the Active Truth brand during my pregnancy with my daughter whereby I was introduced to a size-inclusive brand that provided high quality (and not see through, eeeek!) active leggings for maternity and everyday wear. I too loved this brand whilst my body recovered from her pregnancy and birth, and now the fact that the new Mummy & Me range allows me to share & match styles with my daughter is so beautiful,” Sophie said.
“I'm extremely passionate about brands that empower women and that encourage us to embrace our unique bodies and shapes, and a brand like Active Truth that caters for women from size 8 to 26, does exactly that.”
It was clear when the Mama + Me collection launched last night that Sophie's Facebook and Instagram followers love them as much as she does.
Active Truth’s Co- founder Nadia Tucker states: "The collection is about inspiring young girls to have fun being active from an early age and to keep playing — whatever their activity preference."
“Mums and daughters are embracing the current twinning fashion trend that’s taken over social media. Girls will love wearing the same tights as their mum, who is one of their primary wellness role models at that age, and being active together”
The range has something for everyone with a pretty, pink floral print and an edgier neutral animal print. Each print is available in tights for kids, and tights and crops for adults.
Co-founder, Stevie Angel, adds:
“Children pick up on how their mums feel about their bodies. Love and embrace your body, and look after it every day by prioritising your health and wellbeing. Look for ways of being active together as a family”.
The ‘Mama and Me’ collection is available in sizes 2-8 (girls) and S-3XL (womens).
Items are sold separately from $39.99 at www.activetruth.com.au
About Active Truth:
Active Truth was launched in April 2016 by two Brisbane-based Mums, Stevie and Nadia, who believe in loving and looking after your body for the right reasons – health, happiness, energy and enjoyment. The company was formed on the belief that all women deserve activewear that makes them look and feel amazing when they workout. Active Truth offers sizes small to 3XL and maternity styles fit for every body.