Bringing a whole new meaning to the phrase “not drinking” and hitting the drinks sector is a generation of non-alcoholic drinks, generating a different kind of excitement among its consumers. Separating itself from traditional stories of sobriety, this ‘trend’ isn’t about avoidance of alcohol, but rather to seek something - something for enjoyment that can seamlessly fit into their lifestyle.
*2017, 20% of Australians abstain from alcohol (showing a 9% increase from 2007) - Drinkwise.org.au (2017)
In response to the prominent increase, companies have shifted their focus onto the drivers of this new trend, namely being the rise of the experience economy and consumer curiosity, wellbeing and demand in choice. As the non-drinker market is expanding to those choosing sobriety for health purposes, those who don’t have a desire to try alcohol and those approaching legal drinking age, new consumption occasions are created, such as ‘Daybreaker’ alcohol-free morning drinking sessions - evidently creating a higher demand for non-alcoholic options.
As a response to current market trends and lack of choice within the drinks sector, Edenvale has been developed to offer consumers a superior quality; alcohol removed range of Australian wines. They are experts in the field of alcohol reduction and removal, offering a sophisticated alcohol removed alternative for those who still wish to sip on an adult beverage. Unlike many other non-alcoholic options seen as inferior choices to alcohol, Edenvale wines align the quality of experience by offering non-alcoholic options that can provide the same ‘moment’ or ‘feeling’ many crave during times of celebration.
Edenvale wines are a non- alcoholic, low sugar, sophisticated beverage that drinkers in the non-alcoholic market can take delight in for any occasion - anytime, any day. For an insight into Edenvale wines and some mocktail inspiration, here are a few recipes for you to make your own ‘summertime mocktail moment’.
With delicious rich fruit flavours, the crisp sparkling is a perfect accompaniment to any celebration. If the celebration calls for a more exotic beverage, then you can pop down the wine glass and enjoy the Sparkling Cuvee in a range of delicious mocktails.
Lemon & Lime mocktail
1/2 Lemon, 1/2 Lime and Edenvale Sparkling Cuvee
1. Cut lemon and lime into small rounds
2. Pour the desired amount of Edenvale Sparkling Cuvee into glass
3. Add lemon and lime rounds
4. Stir and enjoy!
Peel cucumber and blend in a blender to create a smooth consistency
Add mint leaves (muddle, bruise mint leaves with a wooden spoon)
Add 2 cups of Edenvale Sparkling Cuvee
The silky smooth, deep ruby Shiraz is a classic complement to a Friday night cheese board or Sunday night steak. If you’re hosting a Spanish fiesta, then this alcohol-free red is the perfect choice for your Sangria.
2 cups boiling water
1 black tea bag
½ cinnamon stick
2 tablespoons sugar (or stevia)
1 orange, sliced into thin rounds
1 lime, sliced into thin rounds
1 apple, sliced into thin rounds
2 cups Edenvale Shiraz
Mix together and leave overnight in the fridge or at least for a few hours
Fruity, fresh and vibrant – the Sparkling Rośe will delight your palate with the aroma of rose petals, redcurrants and berry fruits. If your guests crave a summertime sparkling mocktail, then impress them with a Cranberry Crush!
750ml bottle of Edenvale Alcohol Removed Sparkling Rosé
Juice of 2 limes
2 cups cranberry juice
Combine all ingredients together with ice in a pitcher or drink dispenser. Serve over ice with sliced fresh strawberries and mint to garnish.
Edenvale's wide range of non-alcoholic wines provides a beverage for any and every moment. All product information and purchase details can be found at https://edenvale.com.au