Modern Australian

Battle for students means business

  • Written by Adam Santarossa


As Universities across Australia prepare to welcome the class of 2018, they do so at the dawn of a new digital era.

 

Data has never been more important for Universities, and failure to properly capture and use it could impact their ability to attract and keep students.

 

A universities network is regularly accessed by thousands at any one time and is a potential goldmine for hackers if they can find their way inside.

 

Student personal information, course work, examinations, results and administration systems could all be easily accessed, along with research, which is valued at millions.

 

Digital data expert and Managing Director of EC Integrators, Emy Carr, says Australian universities need to implement stronger security protections to limit to exposure of sensitive data.

 

“Security is much harder for them, given the number of students who have access to the network, it’s exposure to viruses. One infected computer can quite quickly go through the university network,” Ms Carr said.

 

“Everything is now on the cloud and everything is increasingly online. So, you need real structures and processes in place to do robust security testing.

 

“Research is very important, and a lot of universities are funded on research – so security around this is critical. There’s a lot of intellectual property there and you don’t want that work going out at all.

 

“As a researcher you’re the one that is funded, so you can quite easily take your research somewhere else if you know that the security is compromised.

 

“Security is often at the end of the checklist when purchasing and implementing software systems.” 

 

While the threat of digital security may be an ongoing fight, so too is the battle for students.

 

Universities are beginning to use data more and more in a business intelligence sense to not only market to students, but hold onto them across their tertiary life.

 

The value of an individual student is said to be close to $1 million across their education lifecycle, from admission to alumni.

 

Using data correctly can ensure that Universities reap the benefits of meeting student’s needs.

 

“There is more competition now then ever before,” Ms Carr said.

 

“They use data to understand when an applicant comes in, how and when they apply, how quickly it is assessed, and they’re admitted - It’s about analysing the student experience.

 

“That’s business intelligence for the entire lifecycle of a student. The quicker you a reply to your application, the more chance you will go to that university.”

 

But once a student comes through the gates, data is also being used to create profiles and monitor a student’s experience, to ensure they stay in the university.

 

“They are also looking into the wellbeing of the student, whether they are engaging and achieving, to make sure they are ok,” Ms Carr said.

 

“Data ensures they can be helped as soon as possible if they are struggling.  It’s marketing, but also understanding the student. It’s about ensuring the student has a rewarding experience and stays with the university.”

 

But Ms Carr admits there is still plenty more that needs to be done to reach the required level.

 

“It’s not as sophisticated as it needs to be,” Ms Carr says.  “The are still disjointed across different schools and departments, it’s not happening as well as it should be.

 

“They are spending a lot on business intelligence, but many are still not using it proactively relying on data compiled manually, using spreadsheets and analysing dated reports.

 

EC Integrators is a leading information management consultancy with specialised expertise in Data Governance, Enterprise Data Management, Data Virtualisation and Business Intelligence.

For more information relating to managing data in business visit www.ecintegrators.com.au

AUSTRALIAN NEWS

7 Tips for Preparing To Drive Across The Nullarbor

With its wide, treeless horizons, tranquil scenery and quiet, open roads, the Nullarbor Plain offers an incredible experience and true escape from the hustle and bustle of the city. The...

How to Save Money with Flash Sales

There are several techniques that e-commerce stores use to market their products. Each store tries to be better than the other competitors, and it’s that competition that helps them serve...

Final Frontier - 5 Ways the Digital Landscape Has Changed Business for Good

Digital technology has such an impact on today’s society that there are countries where running water is a rarity, but the residents own smartphones. The digital age influences the lives...

7 Tips To Get Your Home Ready For Winter

(Game of Thrones Music Plays) Winter is coming. Although we may not need to prepare as much as the Starks, making sure your home is ready for the cold season...

Future-proofing your career prospects

As technology continues to advance at pace, there are many jobs and careers that are simply being replaced with technology. And the rate at which this is happening is, frankly...

Your Winter Hot Water System Guide for 2019

Your hot water system is important no matter the time of the year it might be. That means that you will want to make sure that you have a system...

EXYRA eyewear

According to a study by Unilever Skincare Research, four eight-hour workdays in front of a computer exposes the skin to the same amount of energy as 20 minutes in the...

The Art Of Bell-Ringing

Is bell-ringing an art? Is it music? Is it maths? Is it a fun way to do a bit of heavy lifting and burn up a few calories or is...

6 Mistakes to Avoid When Moving Overseas

People can be more prone to making mistakes when moving overseas. There are more things to do, more rules and regulations to take note of and more arrangements to make...

Popular articles from Modern Australian

How Weight Loss Could Affect the Results of Your Breast Enhancement Procedure5 Outdoor Design Ideas that Marry Form and FunctionFinal Frontier - 5 Ways the Digital Landscape Has Changed Business for GoodCosmetic Physician, Dr. Phoebe Jones shares her expert tips on how to treat the most asked about skincare problemsYvonne Allen: How to improve your sex life in your relationshipThe Rug Lady Announces The Launch Of The Latest Saffia Rug Range7 Tips To Get Your Home Ready For WinterFuture-proofing your career prospectsYour Winter Hot Water System Guide for 2019Circulatory System Diseases and Risk FactorsEXYRA eyewearShould you get a hair transplant in Turkey if your hair is grey?Do You Need a Tummy Tuck or Just Liposuction?Best 4 Sassicaia Wine with Soothing Taste and AromaMarvelous Makeover - 5 Tips to Revitalize Your Look This Summer