Move over avocado toast. This millennial has created healthy bake mixes

  • Written by Candice Meisels

Back to work and school healthy snacks made with real ingredients.

29 year old Genevieve Le Hunt grabbed a gap in the baking mix market. Genevieve created Bake Mixes, organic, vegan baking mixes made from real ingredients and no nasties.

Genevieve launched Bake Mixes in 2014 from her parent's home kitchen in Melbourne. She started to get small orders from a few local stores. Today, the products can be found in over 350 health food stores and independent grocers nationwide.

Genevieve has always loved baking. She also loves giving back to the community which is why the Bake Mixes range is made at a not for profit manufacturing facility which provides purpose and opportunities for people living with a disability.

It's back to school and these guilt-free, home-made treats can be taken to work or school.

Genevieve says: "In 2015 I won the “organics” award at the Food Magazine Awards and beat out big brands. In 2016, I was one of the winners of the Lexus x Collective Hub start-up package, which was awesome to have the backing of two huge companies who believed in what I am doing and are willing to publicly back me. This prize also included a mentoring session with one of by business idols – Lisa Messenger, so I am now so grateful to know! Like Collective Hub, Bake Mixes is a start-up trying to take on and disrupt an existing industry. I always say we are trying to “revolutionise the baking mix industry”. I even had one of the huge Australian baking mix companies buy my products and have them sent to their head office. So I am obviously turning heads!"
"My end goal for Bake Mixes, is for it to be the go-to for whole food baking mixes on the Australian market. There is a huge gap for healthy baking mixes targeted at the female millennial market. Because of this audience, the way we do things at Bake Mixes is very different from how I imagine things would be at the office of our competitors. I stay true to who I am (a female in my 20s) and carry that message through all of our branding. From Beyonce and Britney Spears art prints in the office, hot pink uniforms for our staff and pop culture quotes through our website and social media to collaborating with influencers that themselves are within our demographic (we have collaborated with influencers such as Laura Henshaw, Steph Claire Smith and Leah Itsines). I am genuinely my own customer, and everything I do in the business reflects what I want to see (I often design new flavours around the kinds of foods I like eating at any point in time)."


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