Modern Australian

Australian political journalists might be part of a ‘Canberra bubble’, but they engage the public too

  • Written by Axel Bruns, Professor, Creative Industries, Queensland University of Technology

The federal election is fast approaching – less than 100 days away in the view of most commentators. Social media will again play an important role in the campaign, as they did in 2013 and 2016.

But it’s not only the political candidates and their parties who must incorporate social media into their practices. Political journalists increasingly report news first on social media, then later via print, broadcast and online news outlets.

In a new study, we analysed the Twitter use of the Australian Federal Parliamentary Press Gallery during 2017, and compared this with the equivalent press corps in Germany, the Bundespressekonferenz.

Are Australian journalists, as Prime Minister Scott Morrison has claimed, simply trapped inside the “Canberra bubble”, obsessed with parliamentary minutiae and disconnected from the “real” Australia in the suburbs? Or do they engage with the wider Australian community, explaining and discussing the political events of the day?

Our research suggests it’s a bit of both.

Read more: How social media is helping Australian journalists uncover stories hidden in plain sight

Twitter remains important

As it turns out, Australian journalists are very enthusiastic Twitter users. In Australia, 182 press gallery accounts posted an average of 1,507 tweets per account, while the 400 German accounts managed only 609 tweets on average through the year.

And this effort is rewarded by the twittersphere. Press gallery accounts received some 1.9 million retweets and mentions from over 231,000 unique accounts over the course of the year. Meanwhile, their German colleagues received only 714,000 retweets and mentions from 117,000 unique accounts.

Of course, this is also a reflection of the relative status of Twitter, and social media in general, in the media environment of each country. According to the Reuters Institute Digital News Report, social media play a comparatively minor role in the news repertoire of German news audiences, and so they are less likely to follow and engage with journalists on Twitter than Australians.

In each case, some three quarters of this engagement is through mentions rather than retweets. In both countries, users prefer to talk with, at, or about the press corps journalists, rather than help them share their stories by retweeting them.

And the journalists seem to respond, at least some of the time. Of the Canberra press gallery tweets, 43% were mentions, compared to 46% of the Bundespressekonferenz tweets.

Read more: Media Files: What does the Nine Fairfax merger mean for diversity and quality journalism?

Some signs of insularity

But we also found that the press gallery accounts spend a substantial amount of time talking among themselves. Of the 117,000 mentions they posted, 22% were directed at fellow press gallery journalists, compared to only 12% of the mentions posted by Bundespressekonferenz accounts.

In fact, almost half (48%) of the 200+ accounts that were most frequently mentioned by press gallery journalists were other Canberra journalists. Politicians made up for only 21% of these most frequent conversation partners. German journalists, on the other hand, engaged more often with politicians (32%) over fellow journalists (31%), in their most frequent interactions.

Ordinary users didn’t feature much as frequent conversation partners for either group of journalists. This means that engagement with them tends to be more fleeting and random, and is rarely repeated on a regular basis. Journalists might respond to questions or comments, but normally this does not lead to lasting connections.

This should not surprise us particularly much. The job of the press corps is to report on their country’s political leaders. In a social media environment, this now also means taking note of and commenting on the work of other journalists. That’s why they direct their interactions especially to these groups.

Remarkably, in Australia this debate amongst journalists also tends to take place across institutional boundaries. There is substantial engagement through mentions between journalists working for ABC News, News Corporation, Fairfax, and other major organisations. In Germany, these discussions remain more strongly in-house.

Australian political journalists might be part of a ‘Canberra bubble’, but they engage the public too The mention network around the leading Canberra press gallery accounts, showing significant interaction across institutional boundaries.

Read more: How 'new power' is driving journalism in the digital age

The professionalisation of social media

If there is a “Canberra bubble”, then, it seems press gallery journalists are all in it together. By contrast, the bubble around Germany’s Bundespressekonferenz is weaker, while at the same time journalists from different news outlets keep to themselves more more often.

And this is despite the fact that Australians in general, and Australian journalists in particular, show greater adoption of Twitter (and social media overall). In fact, perhaps it is the very professionalisation of social media use in Australia that has created the press gallery’s greater inward focus, as the journalists’ social media routines have solidified.

That professionalisation may also have provided them with more “official” counterparts to engage with – including politicians, lobbyists, experts, and other professional actors – crowding out ordinary users. In Germany, where Twitter use matters less, the general public remains more involved in the conversation.

Authors: Axel Bruns, Professor, Creative Industries, Queensland University of Technology

Read more http://theconversation.com/australian-political-journalists-might-be-part-of-a-canberra-bubble-but-they-engage-the-public-too-114084

NEWS

Domestic abuse or genuine relationship? Our welfare system can't tell

Financial abuse can be misinterpreted as 'sharing finances', which can indicate a relationship in the criteria of the couple rule. ShutterstockIn Australia’s social security laws, the “couple rule” is used...

Friday essay: why old is new again

A Royal Victorian Small Homes House, designed in conjuction with The Age newspaper, 1955. Photo: Wolfgang Sievers. Pictures Collection, State Library VictoriaOf all the mantras for modernism, the one I...

One-third of all preschool centres could be without a trained teacher in four years, if we do nothing

Currently, half of all early childhood teachers have a bachelor degree, with a further one-third still working towards one. from shutterstock.comOne-third of all preschools may lack a qualified teacher in...

Not one but two Aussie dishes were used to get the TV signals back from the Apollo 11 moonwalk

US astronaut Neil Armstrong on the Moon during the Apollo 11 mission.NASAThe role Australia played in relaying the first television images of astronaut Neil Armstrong’s historic walk on the Moon...

How public libraries can help prepare us for the future

Public libraries can use their status as community hubs to engage the public in scenario planning for the future.Mosman Library/Flickr, CC BYFor generations, libraries have helped people explore knowledge, information...

How our obsession with performance is changing our sense of self

How well we do – at work or on the sports field – influences how we see ourselves.from www.shutterstock.com, CC BY-NDWe live in a society obsessed with performance. For both...

Australian writer Yang Hengjun is set to be charged in China at an awkward time for Australia-China relations

Charges against Yang appear to relate to his work as a writer and blogger in which he has been sharply critical of the Chinese regime. Facebook Australia’s relations with China...

More than 28,000 species are officially threatened, with more likely to come

A giant guitarfish caught in West Papua is hung from a fishing boat. Guitarfish are in trouble, according to the IUCN Red List. Conservation International/Abdy Hasan, Author providedMore than 28,000...

Being a Trump 'bestie' comes with its own challenges for Scott Morrison

It's now widely observed that Morrison and President Donald Trump have struck an early bromance.AAP/Lukas Coch“How good is this?” Scott might have said to Jenny, when word came that he’d...

Australian universities must wake up to the risks of researchers linked to China's military

Two universities are conducting internal reviews of research collaborations linked to the suppression and surveillance of the Uyghur minority in western China.Tracey Nearmy/AAPTwo Australian universities, University of Technology Sydney and...

Biden leading, followed by Sanders, Warren, Harris; and will Trump be beaten?

Joe Biden is the frontrunner for the Democratic nomination.AAP/EPA/Justin LaneThe next US presidential election will be held on November 3, 2020. Incumbent president Donald Trump will almost certainly be...

Opera Australia's Whiteley brings together 3 icons to tell the artist's complicated story

Leigh Melrose as Brett Whiteley in Opera Australia's 2019 production of Whiteley at the Sydney Opera House. The opera focuses on the artist's addictions and his relationship with his wife. Prudence...

Popular articles from Modern Australian

DIY Home Remodelling Ideas That Adds ValueA place where design and functionality come togetherChoosing the Most Efficient and Effective HeatersGo on vacation without letting yourself goStaying Vibrant in Your Golden Years - 6 Tips to Stay HealthyHow to know when it is time to search for family law specialists in Sydney An All-in-one Guide to Buying Women’s Glasses5 advantages of getting an internship through PGP Australia5 Factors That Make All the Difference in Your Bathroom RemodelRelax on the beachIs A Multi-Room Audio System Right For My Home?Male power and food7 Tips for Preparing To Drive Across The NullarborHow to Save Money with Flash Sales