Modern Australian

3 tips to thrive as a freelancer

  • Written by News Feature Team


If you're on this site then there's a 50% chance that you're a freelancer, and if that's true it's not a stretch to think you might like a few tips on how to do things properly. Being self-employed means you're now your own business, and maybe, just maybe, that thought scares the bejesus out of you. If so then just know that you're not a wuss because getting started in this line of work can be intimidating even to those of us with the strongest of stomachs! In any event here are some useful tips to remember.

Find your USP and brand yourself properly

Any business needs to be branded correctly to survive and your company of one is no different. The first thing you want to do is work out what your unique selling point (USP) is and make that the centre piece of your branding. Your USP is what differentiates you from your competition and can be the deciding factor in whether or not you get a contract. It's not enough to say that you're an artist, people also need to know what sort of artist you are. Anime, contemporary, classical, or abstract? What's your speciality? Who's your market? Small businesses on tight budgets or more high-end clients? In any event, people who need the very things that you provide also need to clearly see that you're the person for the job.

Once you've decided on your USP it needs to be clearly expressed through the branding of your website, social media, portfolio and profile here on Jobspresso. And on that note, you should consider having a professional logo designed too. It will often be the first thing people see when they encounter you online and having one that really pops while also being firmly in line with your brand identity will make all the difference.

For those who need high quality, professional but
affordable logos designed for much cheaper rates than the industry average, consider http://www.logojoy.com. They have an automated piece of software that uses an advanced AI algorithm to create individualised logos to bespoke specifications. 

Never over charge

This is one that people often overlook but it can be detrimental to your success so read this passage closely. As a freelancer, there will be times where you're able to charge far more than you should. Maybe your client will have a ridiculously high budget for their project or maybe they just won't know what the going rate is and will be willing to pay over the odds. In any event, never ever, ever, overcharge them because even if they don't know what you're doing now, at some point they will and when that happens you'll have lost (or at least greatly reduced) their custom and referrals. If you overcharge now you'll make an inflated amount of short term money but will lose out on long term rewards and that's just silly. Better to make $10,000 from a client and get 3 referrals over the course of 2 years than just $500 in one month and 0 referrals because you got greedy. Don't fall into that trap.

Deliver wow

Your goal as a freelancer is to make a lot of money and to do that you need to give people a service that really impresses them. Please don't overlook how crucial this is.  Remember that your client is effectively like the pretty woman sitting on her own at a bar and you're one of the dozen men who are vying for her attention. They have an abundance of options from which to pick, choose, ditch and drop at their leisure, while you need to make sure that you stand out from the crowd. If they get a subpar experience, you'll never see them again. If they get an average experience, they'll come back to you only if they're desperate. If they have a good experience you'll probably see them again; and if they have an excellent experience, you'll be the go-to freelancer that they can't stop telling their friends about. What kind of freelancer do you want to be?

Happy freelancing!!

NEWS

How the US right-to-life movement is influencing the abortion debate in Australia

The recent decriminalisation debates in Australia have included a new focus on partial restrictions on abortions – a strategy that has been very successful in many US states.Joel Carrett/AAPAs the...

Should I get my DNA tested? We asked five experts

Is it worthwhile to know you're 25% Irish? from www.shutterstock.comWith the advent of online ancestry DNA testing, and advancements in genetic screening for various medical aliments, we’re able to know...

Access to land is a barrier to simpler, sustainable living. Public housing could offer a way forward

Many of us do not need to hear any more warnings from the IPCC, David Attenborough or climate activists like Greta Thunberg. We have seen enough to be convinced that...

how was maths discovered? Who made up the numbers and rules?

There are so many number systems! The ones you know now were developed over centuries but we are still making up more now. ShutterstockIf you have a question you’d like...

nations either aim for the Moon or get left behind in the space economy

India's Chandrayaan-2 Moon mission blasts off from Satish Dhawan Space Centre in Sriharikota, India, on 22 July 2019.Indian Space Research Organisation/EPAIndia’s Chandrayaan-2 spacecraft has settled into lunar orbit, ahead of...

why Indonesia needs to answer for its broken promises

Political arrests have been on the rise in recent years in restive West Papua, and the local population is pushing for a new referendum on independence.Frans/EPALast weekend, the Indonesian police...

what is the conflict between the US and Iran about and how is Australia now involved?

Australia will commit a frigate, an aircraft and some headquarters staff to a US-led operation in the Strait of Hormuz.AAP/Marc TewksburyPrime Minister Scott Morrison has confirmed that Australia will lend...

Time out shouldn't be your go-to parenting tool but can be useful if it's well planned

A parent's attention is gold to a child, and even negative attention is better than none.pathompong24/ShutterstockParenting young children is one of the most stressful times in a parent’s life. Toddlers...

Australia to send naval and air assistance to protect Middle East sea lanes: Morrison

Australia will commit a frigate, an aircraft and some headquarters staff to an American-led freedom of navigation operation in the Middle East.Scott Morrison, announcing the long-expected commitment at a Canberra...

Can environmental populism save the planet?

Populism and environmentalism are words seldom seen in the same sentence. One is associated predominantly with nationalists and charismatic leaders of “real people”, the other with broadly-based collective action to...

George Pell has lost his appeal. What did the court decide and what happens now?

George Pell's appeal on child sexual abuse convictions has been dismissed.AAP/Erik AndersonVictoria’s Court of Appeal today delivered one of the most significant judgments in Australian legal history, dismissing Cardinal George...

NZ workplace study shows more than quarter of employees feel depressed much of the time

Many workers are exposed to work environments that leave them feeling depressed and burnt out.from www.shutterstock.com, CC BY-NDAccording to the World Health Organisation (WHO), the workplace can be a positive...

Popular articles from Modern Australian

How to stay healthy and live your best lifeThe berry that can make you look younger10 Benefits of Clinical PilatesThe Process Followed by Car Removal Companies5 Ideas for Small Melbourne BackyardsSplurge or Save: Our tips on what to Spend the Big Money on for your Wedding5 ways to make sure you have a good camping tripMouth Ulcer Treatment – The Easiest It Can GetLaser Treatment For Skin Tag RemovalThe Importance of Mental Health During PregnancyFavourite Pastimes for SeniorsHow to Dress for Work: Chic 9-5 StyleFind out how reading Funeral Poems can bring comfort to your griefWhat Men Like in Women’s FashionDocument you need for a divorce