5 Important things to keep in mind when shooting a corporate video

  • Written by News Company


A corporate video holds a lot of importance when marketing your firm, so why not hire a corporate videographer in Sydney to shoot the project in the right style.  They will look into each and every aspect of production from the concept to completion.

Therefore, listed below are some of the important things to keep in mind when shooting a corporate video:

Script

It all starts with a well written yet simple script. Before starting with the shoot ensure that the script has been planned in accordance with the subjects in the video. Whether making a website, app or even shooting a corporate video you need to research your target audience and then write the script.  Make the narrative clear without diverting from the main topic and ensure that everyone who is working in the team clearly understands the agenda behind producing the corporate video.

  1. Simple and compact

  2. Use less complex words

  3. Direct to the topic




Location

A boardroom is not always the right option for shooting a corporate video but the obvious question that pops up “ Is it appropriate to film outside your premises?”  It is always worth giving a second thought. Filming the video at your normal workplace is much better an idea as it poses to be real and not scripted.

Lighting

The perfect video setup requires the perfect three-point lighting in the room. If you don’t understand the concept of a Key light, fill light or a backlight, then chances are you are not a knowledgeable videographer or even a photographer. Focussing on the subject and taking a clear picture or a video is not what makes you a professional videographer. Using the right light and lighting setup is what is required to make an excellent corporate video.

  1. Use 3-point lighting

  2. Make full use of key light and backlight

  3. Don’t be too harsh with the lights.

Camera

All that lies in filming a good quality video is using a high-end resolution camera with a microphone. If you are aiming for a well-positioned shot adhere to the rule of thirds and set the composition likewise. A good camera angle with a perfectly set up lighting conditions will fetch you a perfect shot. Once you are confident about your primary shot and have your hands well set up on the camera, it will be easier for you to find your secondary shot. Also, make sure your subject is comfortable in front of the camera when you are filming him/her. For, e.g., In case you are taking an interview with the boss of the company it is important to make him comfortable and confident in front the camera.

Editing

Editing a video requires an equal amount of time and energy as what is required in filming a corporate video. As a professional videographer, you need to have an eye for a good editor in your studio. A good editor can make your video look even better than you shot it. A perfect mix and match of audio and video will help you get the desired end result.

 

Business

6 Ways to Improve Your Small Business Cybersecurity

If you think your small business is immune to cyber threats, think again. For cybercriminals, small businesses are a soft target as they are least equipped and hardly spend on...

Investing in local start-ups: what you need to know

Investing in a new, growing company or a start-up can be a great opportunity. As well as the possibility of making substantial profits as the company succeeds and expands, you...

Online Jobs That Will Make You Wealthy

It’s the era of freelance and the internet! These days, few people (especially if you are a Millennial or a Gen Z) are committing to fixed working hours. This is...

Why is SEO so Vital for your Company’s Growth

SEO or Search Engine Optimisation is one of the most wrongly perceived terms in the marketing world. Due to SEO’s biased characterization over the past years, it has resulted in...

5 Small Business Threats You Might Have to Face

Many of us dream about running our own business, and while this can be rewarding, it also comes with a certain set of risks you will simply have to take...

Why Hiring An Online Marketing Agency Is Essential To Your Business?

Nowadays, digital or online marketing has become popular in almost all kinds of businesses around the globe. It can promote your business product or services rapidly online, that’s why more...

Popular articles from Modern Australian

6 Rug Trends That Will Boost Style and Comfort in Your HomeVirectin Reviews and Results (LATEST) - Honest ReviewSafety Management Systems & its importance: Workplace Health and SafetyPut your problems to rest with Antenna GenieHow to Choose the Best Lasik Surgeon?? It’s as easy as it can get!Here’s Why You Need to Own Shipping Containers Right AwayThings to Do and See in Ballina, AustraliaLaser Liposuction: The Myths and FactsHow To Show Your Elderly Relatives Love9 Ways to Recognize the Early Signs of DementiaTop 5 Design Trends in Commercial InteriorCo-Occurring Disorders and Overcoming AddictionGuide to Travel Necessities for 2018Fun Activities for Spending Quality Time with Your KidsTop Sightseeing Spots in New Zealand