Modern Australian
Men's Weekly

.

Stickers – The Unsung Heroes of Out of Home Media and Brand Building


In today’s fast-paced and digitally-driven world stickers are a creative and inexpensive way to express a message or establish a brand. Affordable, durable, and eye-catching, stickers are an essential addition to product packaging and to launch an offline brand awareness campaign.

Stickers serve as a versatile and powerful form of out of home media, playing a pivotal role in establishing a new brand. 

Historically, some anthropologists have dated the humble sticker back to price displays in Egyptian markets, but it’s safe to say in 1839 the modern sticker was pretty much invented when Sir Rowland Hill created an adhesive paper that eventually evolved into the first postage stamps. Some experts suggest that R. Stanton Avery, the founder of Avery labels has a claim for the first modern sticker with the launch of his adhesive label in 1935. So along with posters, flyers, and pamphlets, we’re looking for a tried and tested form of advertising that dates back well over a hundred and fifty years.

Why is the sticker so effective?

And is the sticker making a comeback amid the world of online advertising?

  1. Cost-Effective Advertising. Stickers are cheap to produce and buy, especially nowadays with online automated production and delivery. This low cost allows both small start-ups and large corporations to leverage stickers to promote their brand without breaking the bank.  
  2. High Visibility and Reach. Stickers can be placed on a number of different surfaces from car bumpers, to laptops, to designated public spaces to reach a large and diverse audience and maximizing brand exposure.
  3. Flexibility in design and customization means businesses can create stickers to align with their brand identity, logo, and message, making them the perfect tool to introduce and reinforce brand recognition.
  4. Virality and Engagement. Beyond mere advertisements stickers can be collectable symbols of brand loyalty. When an audience appreciates a brand and its values, they become attached to the tangible media produced by the company.
  5. Eco-Friendly Marketing. In an era where sustainability and environmental concerns are paramount the humble biodegradable paper sticker is a greener alternative to other traditional print marketing.
  6. Long-lasting Impact. Unlike digital advertising stickers have a unique ability to endure over time and can continue to promote a brand for years. This sustained presence in an audience’s daily life helps build a strong and lasting brand identity.
  7. Targeted Marketing. Stickers allow for a highly targeted marketing strategy. Stickers can be placed in the precise locations where a brand’s niche audience is known to frequent. This targeted approach increases the chances of attracting customers who are genuinely interested in the brand.

Today, there are hundreds of types of stickers made from a range of materials from paper, vinyl, latex, foils, and plastics. Adhesives can be permanent, repositionable, or removable. Strategically placed most stickers will survive for years in both outdoor and indoor environments. Stickers are a versatile, cost-effective, visible, and creative means of creating brand awareness and building customer loyalty. Any business enterprise looking at building awareness in the short to long term should consider sticker marketing as one of the very first approaches in creating a buzz around their product or service in today’s multi-media marketing world.   

Business

Beyond Clicks and Likes: Why Many Small Businesses in Australia Still Aren’t Leveraging Digital Marketing in 2025

Introduction In 2025, online marketing has become the driving force behind business growth for companies of all sizes. Yet, despite its proven effectiveness, a surprising number of small businesses in Australia...

Eco-smart Car Removal in Sydney: Practical Steps That Cut Waste and Return Value

Sydney’s ageing cars add up to a serious waste stream, and choosing the right removal service makes a measurable difference. Your decision sends metal, glass, tyres, fluids, and batteries down...

Measuring the Success of Your Bus Advertising Campaign

Bus ads turn everyday travel into high-reach media. They move through busy corridors, sit in traffic where people can read them, and keep working after the office lights go out...

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail outlets to large-scale industrial operations, every commercial facility depends on...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the loudest — you just need...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and scalability necessary for developing digital experiences...

Reinventing Research: How E-Libraries Are Changing Education Forever

A New Chapter for Learning For centuries libraries stood as temples of knowledge filled with shelves that smelled of dust and paper. Today the same...

Psychologists Explore Gestalt Vs Schema Therapy for PTSD Treatment

Recent research has revealed that in 2022, 1 in 9 Australians experienced post-traumatic stress disorder (PTSD). For some, this can significantly im...

Beyond Sunscreen: Building a Sun-Smart Culture in Modern Australia

Australia’s sun-soaked lifestyle is a defining part of its national identity. From beaches and sports fields to weekend barbecues and bushwalks, t...

What is Power BI & Why Should Your Business Use It?

In today's data-driven world, businesses are constantly searching for ways to gain a competitive edge. One tool that has emerged as a game-changer i...

From Service to Strength: How Aussie Veterans Are Rebuilding Their Lives with Everyday Support

Life after military service can bring new challenges. From physical limitations to mental health hurdles, many Australian veterans find everyday hou...

The Best Times of Year to Buy a Caravan

If you're shopping for caravans for sale, timing matters almost as much as the layout and features you desire. The calendar shapes price, stock and ...

The Growing Demand for Smart Living Through Home Automation

Technology has reshaped how we communicate, work, and travel—but now, it’s also changing the way we live at home. The rise of home automation i...

Beyond Clicks and Likes: Why Many Small Businesses in Australia Still Aren’t Leveraging Digital Marketing in 2025

Introduction In 2025, online marketing has become the driving force behind business growth for companies of all sizes. Yet, despite its proven effect...

Lighting Shop Perth: Your Comprehensive Guide to Choosing the Right Lighting Solutions

Lighting is a fundamental element in defining the ambiance, functionality, and aesthetic appeal of any space. Whether you are renovating your home, ...

Private Booze Cruisers – The New Must-Have Toy for Cashed Up Millennials

Did you hear that your 30s are the new 20s? We’ve finally rocked up that adult money and now it’s time to play with it. I was going for a walk ...

Grinding & Jaw Soreness: Signs You Might Need Night Guards and How We Protect Enamel

Waking with a tight jaw, tender muscles, or a dull temple headache is more than a bad night’s sleep. Many Australians grind or clench their teeth ...

Circular Interior Design: Furnishing with Salvaged & Reclaimed Materials

Circular interior design is gradually making its way from niche circles into mainstream Australian homes. At its core, this approach revolves around...

Invisible Braces vs Traditional Braces: Which Is Best for Adults?

Straightening teeth as an adult is common in Australia, and the options are better than ever. The two main choices are clear aligners, also called i...

Smoking, Vaping, and Healing: How Nicotine Affects Sockets and What you can do About it

Nicotine and oral surgery are a poor mix. After an wisdom teeth removal in Sydney, your body needs a stable blood clot and steady blood flow to rebu...

Titanium and Bone: How Dental Implants Become Part of the Jaw

Dental implants replace missing teeth by anchoring a metal fixture in the jaw and fitting a crown on top. Their success rests on a biological event ...

Do Wisdom Teeth Really Make You Wiser? Debunking Old Beliefs

Wisdom teeth are among the most discussed teeth in dentistry, not because of their function but because of the myths that surround them. The name it...

How Long Do Dental Implants Really Last? The Facts Dentists Won’t Skip

Australians often ask one simple question before green-lighting treatment: how long will a dental implant actually last? The short answer is that th...

The Confidence Curve: Why Implants Change the Way You Carry Yourself

Losing a tooth is not just a physical change; it alters the way people see themselves and how they believe others perceive them. While dentistry has...