Nutifood, GippsNature Launch First Product in Vietnam - Australia Partnership
Executives from both companies expressed confidence in the roadmap’s long-term impact
The debut signals stronger cross-border ambitions in premium dairyA Bilateral Partnership Shaped by Innovation Momentum
Vietnam and Australia are entering a revitalised period of economic cooperation, particularly in agriculture and advanced food innovation. As noted by Nguyen Duc Hien, Deputy Head of the Policy and Strategy Division under Vietnam’s Central Economic Commission, Australia is now Vietnam’s ninth-largest trading partner, while Vietnam remains one of Australia’s top ten.
Within this momentum, Nutifood and ViPlus Dairy solidified their alliance to build a premium global nutrition brand rooted in Gippsland, Australia’s famous dairy region.
“The upcoming GippsNature brand is the result of a long-term strategic partnership between ViPlus Dairy, with its proud 130-year-old legacy, and Nutifood, bringing creativity and deep market insight into Vietnam,” said Tran Bao Minh, Vice President of Nutifood.
During the Victorian Government’s official visit to Vietnam, The Hon. Danny Pearson MP, Minister for Economic Growth and Jobs, and Minister for Finance, of the Victorian Government (Australia) reaffirmed the venture’s potential.
“The future plans for the joint venture and GippsNature, as outlined by Nutifood and Viplus Dairy’s executives, only reinforces its purpose and potential, particularly as it has innovation at its core. When businesses collaborate like this, the economic dividends are long-term and widespread across trade and exports, and local economic growth”, he emphasized.
The Victorian Government delegation offered comments during the Nutifood visit.
Debut of GippsNature Organic A2 Marks Joint Venture’s First Output
October 2025 marked the official release of GippsNature Organic A2, the first commercial product under the Nutifood - ViPlus Dairy joint venture. Made with Australian Certified Organic (ACO) A2 milk from Gippsland, the launch represents the commercial starting point of the partnership’s shared ambitions.
The two companies plan to scale GippsNature into an international portfolio spanning multiple nutritional categories and life stages.
Nutifood has made bold moves toward global expansion.
The expansion is supported by substantial investment commitments. In addition to the establishment of ViPlus Nutritional Australia, with an initial investment of over USD 3 million, Nutifood has invested an additional USD 230 million to expand its farms and factories in Gia Lai, Vietnam.
The venture aims for revenues of USD 33 million by 2026 and USD 130 million by 2028, driven by growth in Southeast Asia (Malaysia, Indonesia, Cambodia, Thailand) and key Middle Eastern markets.
Charting a Global Path Forward
The product launch aligned with a series of high-level discussions between Nutifood, ViPlus Dairy, and Victorian officials on GippsNature’s international roadmap. The three-year plan prioritizes expanded production capacity, a broader product mix, including ready-to-drink innovations, and coordinated market entry across the region.
Both partners expressed strong confidence in the roadmap. ViPlus Dairy CEO Jon McNaught emphasized its social and economic value: “Alongside sustainable business aspects, Nutifood and ViPlus Dairy are committed to contributing meaningful economic and social value to local communities. The international joint venture is expected to create numerous employment opportunities for the Gippsland region, as well as foster research and development cooperation for nutritional formulas with leading universities in Melbourne.”
Sharing this view, Tran Bao Minh stressed that the partnership strengthens bilateral economic ties and advances shared goals in sustainable nutrition.
“We highly appreciate the pioneering role of Victoria in global agriculture and nutrition. Through this joint venture, Nutifood aims to collaborate with Victoria to promote bilateral economic cooperation, while co - creating sustainable nutritional values, contributing to elevating both Vietnam and Australia on the global map of food and nutrition.”, Minh emphasized.
Together, these steps show that the GippsNature initiative is not only the launch of a new product. It is the foundation of a long-term Vietnam - Australia innovation platform with regional impact.
