Modern Australian
Men's Weekly

.

PARKROYAL Hotels & Resorts Partners Technology Start-Up Townske

  • Written by Yvonne Kong



Travellers want to travel like a local and are increasingly seeking authentic experiences in the destinations they visit. By leveraging technology disruption in the hospitality space, PARKROYAL Hotels & Resorts has added further depth to its 'local connection' brand positioning to resonate even more with its travel-savvy guests. In a first-mover partnership, PARKROYAL has collaborated with technology start-up Townske to launch PARKROYAL Picks, the brand's first mobile application which offers access to more than 1,000 beautifully curated guides in the cities which PARKROYAL has a presence in. 

From the vibrancy of Sydney and Singapore to the cultural diversity of Saigon and Yangon to the culinary delights of Penang and Kuala Lumpur, these curated guides have been handpicked (hence the name, “Picks”) by the most passionate of travellers and locals, as well as the hotels' concierge, who love the city they live in. Accessible on the PARKROYAL Hotels & Resorts website (parkroyalhotels.com) and available as a complimentary download on iOS and Android devices, each guide is a unique compilation of useful tips, hidden gems and best-kept secrets that only locals know – from the latest bars and the most Instagram worthy cafes to quaint little side streets and not-to-be-missed dining experiences – presented in a clean, visually stunning format.

Designed to support the hotel concierge, PARKROYAL Picks (parkroyalhotels.com/picks) also recommends nearby places based on location, which is a particularly useful feature for planning a trip and navigating the local area, as PARKROYAL guests can create a list of saved places to refer to while on the go, drawing from guides such as “Things to Do When it Gets Dark in Singapore” and “Sydney's Perfect Picnic Spots” to the “Best Seafood Restaurants in Penang”.

Kevin Croley, Senior Vice President, Marketing, Pan Pacific Hotels Group, said, “We are constantly looking for new ways to strengthen the connection between our guests and the local community by connecting them with authentic experiences. We are delighted to partner Townske in this first-mover collaboration between a technology start-up and hospitality group to launch an innovative product which taps into the sharing economy to offer truly local experiences at our premium hotels, resorts, and serviced suites. Our brand promise of being “a trusted local companion” is perfectly aligned with Townske's mission to empower travellers with truly amazing experiences that only the locals know about.”

Named one of five “Australian Start-ups to Watch” by Business Insider, and featured on Huffington Post Australia as one of the “Best Travel Apps for a Seamless, Stress-Free Holiday”, Townske allows users to explore any city in the world by following the mini-guides of like-minded travellers.

“The new generation of travellers are demanding community-driven, authentic experiences that appeal to their interests. The old ways of offering concierge just don't work for them. With digital disruption assured in the hotel industry, PARKROYAL Hotels & Resorts is taking a forward-thinking approach in this partnership with Townske. Now PARKROYAL can offer all the benefits of a full-service hotel and also provide their guests with hyperlocal experiences that will help build guest loyalty and retention,” said Daniel Clark, Townske Co-Founder and CEO.  

For vacation and holiday adventure options visit HolidayCentre.com

About PARKROYAL Hotels & Resorts

PARKROYAL Hotels & Resorts is a collection of 15 comfortable leisure and business hotels, resorts and serviced suites (including those under development) located in gateway cities across Australia, Indonesia, Malaysia, Myanmar, Singapore and Vietnam. Each PARKROYAL reflects the spirit and individuality of its location through creative touches, authentic tastes and local connections. Whether you are travelling for business, leisure, or even with the family, each PARKROYAL hotel and resort is designed so you can work in connected comfort, or relax in soothing surrounds. PARKROYAL Hotels & Resorts is a member of the Global Hotel Alliance, the world's largest alliance of independent hotel brands. For more information, visit parkroyalhotels.com.

About Townske

Townske.com is a social publishing platform focusing on city discovery. Townske is based in Sydney and operates globally. Townske.com was launched in June 2015 and the Townske iPhone app was launched in late November 2015. Townske enables anyone to create, share and discover visual city guides for any city in the world. Whilst browsing the platform, users can like guides and places that they recommend to other users. Users that are planning a trip can create a list of saved places and guides that they can reference whilst travelling. At present Townske counts over 5,500 city guides published across 143 countries in 1,511 cities worldwide. Collectively, Townske city guides have already been viewed 3,258,000 times. Townske was co-founded by Daniel Clark and Joe Vuong.

About Global Hotel Alliance

Global Hotel Alliance (GHA) is the world´s largest alliance of independent hotel brands. GHA currently includes brands such as Alila, Anantara, Art Series, AVANI, Corinthia, Doyle Collection, First, GLO, Individual Collection, Kempinski, Leela, Lungarno Collection, Marco Polo, Meritage Collection, Meydan, Mokara, Omni, Pan Pacific, PARKROYAL, Per AQUUM, QT, Rydges, Rixos, Shaza, Tangram, Thon, Tivoli and Ultratravel Collection encompassing over 550 upscale and luxury hotels with over 110,000 rooms in 76 different countries.

Holidays & Travel

Why Personalised Ornaments Make the Perfect Christmas Gift

In a season brimming with sentiment and tradition, gift-giving is one of the most cherished ways to show we care. And while store-bought items can be thoughtful, there’s something especially...

Slowing Down in Nature: My Experience on Orchid Classic Cruise in Lan Ha Bay

Why Orchid Classic is a Top Choice for Lan Ha Bay Lan Ha Bay, a hidden gem adjacent to the more famous Ha Long Bay, offers travelers a quieter and more...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to unlocking smoother acceleration and enhanced vehicle performance? Exhaust...

Surprise Party Ideas That Will Leave Your Guests Speechless

Throwing a surprise party is one of the most exciting ways to celebrate a special occasion. The thrill of keeping it a secret combined with the joy of watching the...

The Most Scenic Sailing Destinations in Australia and New Zealand

Australia and New Zealand are home to some of the world’s most breathtaking sailing destinations. With vast coastlines, pristine waters, and diverse landscapes, these countries offer incredible opportunities for sailors...

A Guide to Finding Caravans for Sale for Your Australian Road Trip

From the rugged Outback to stunning coastal drives, there's no better way to explore Australia than in a home on wheels. If you're considering joining the caravan community, you're likely...

Must-Have Outdoor Gear for Your Next Trip

 Introduction Getting ready for your next outdoor adventure but not sure what gear makes the cut? Selecting quality equipment optimized for the conditions helps ensure fun and safety during backcountry trips...

5 Innovative Caravan Accessories to Enhance Your Travel Experience

Caravanning offers a unique and liberating way to explore the world around us. Whether you're a seasoned traveler or embarking on your first adventure, having the right accessories can significantly...

Conventional Tent or Roof Top Tent? Which Is Better for Camping in Australia?

For camping in Australia, it depends on factors like terrain and climate. A roof top tent is sturdy in rugged areas and elevates you above ground risks. In flat places like parks...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutio...

Navigating the Digital Frontier: Managed IT Support and Cyber Security Services in Brisbane

As Brisbane develops its technology scene, the need for adequate IT infrastructure and security becomes apparent. This is how digital transformati...

Navigating the System: Your Guide to Support Finding Work with a Disability Around Melbourne

Image by freepik Finding the right job can be a challenge for anyone, but it can feel particularly daunting when you're also navigating life with a ...

Say Goodbye to Draughts and Hello to Savings: Your Guide to Perth Window Replacement

Image by prostooleh on Freepik Are your windows looking worse for wear? Are you paying a hefty power bill due to sneaky draughts and poor insulation...

How to Choose the Right Horse Trailer for Your Riding Needs

Many horse owners travel long distances for riding lessons, competitions, or to move horses between properties. Having a safe and reliable trailer i...

Sydney Turf Installer for Instant Green Lawns and Long-Term Performance

Having a green lawn at home makes everything look better. Whether it’s the front yard, backyard, or a small patch beside the driveway, people in S...

Designing Better Living Spaces: Why New Kitchens in the Blue Mountains Are in High Demand

The Blue Mountains region is seeing a steady rise in home upgrades. According to recent housing data, kitchen renovations remain one of the most req...

The Role of Packaging Manufacturers in Reducing Supply Chain Costs

In today’s fast-paced logistics and distribution landscape, businesses are under constant pressure to optimise operations and reduce expenses. One...

Customising Roller Shutters for Warehouses, Factories, and Logistics Hubs

In today’s fast-paced industrial and commercial environments, security, functionality, and efficiency are paramount. Whether you manage a busy log...

Top Fire Hazards in Commercial Buildings and How to Avoid Them

When it comes to protecting lives, assets, and business continuity, fire safety should be at the forefront of every commercial property owner’s ri...

Refillable Bottles and the Role of Reusable Caps in a Sustainable Packaging Future

As industries across the globe strive to reduce environmental impact, refillable bottles and reusable caps are emerging as champions of sustainable ...

The Comprehensive Guide to Physiotherapy: Benefits & Techniques

It employs hands-on care, movement and advice to aid recovery and prevent further issues. Individuals of all stages of life utilize physiotherapy for ...

What Can Be Funded by the NDIS? A Guide to Approved Supports

The National Disability Insurance Scheme (NDIS) is designed to empower Australians with disability by providing funding for supports that improve in...

10 Desserts That Aren’t Complete Without a Dollop of Whipped Cream

There’s something undeniably luxurious about a generous dollop of freshly whipped cream. Light, fluffy, and subtly sweet, it has the power to tran...

Why Personalised Ornaments Make the Perfect Christmas Gift

In a season brimming with sentiment and tradition, gift-giving is one of the most cherished ways to show we care. And while store-bought items can b...

What Causes Depression? Biological, Psychological, and Social Triggers Explained

Depression is a complex mental health condition that can impact every aspect of a person’s life—from sleep and energy levels to relationships an...

Brisbane Road Accident Lawyers and Bus Accident Compensation

Navigating the aftermath of a road accident in Brisbane, especially one involving a bus, can be a daunting experience. Whether you’re a passenger...

Freezer Room Hire in Perth: The Ultimate Solution for Reliable Cold Storage

Ever found yourself in a cold storage crisis and wondering how to save your perishables before they go bad?   Well, this isn't something new. Pe...