Modern Australian
The Times

The ARIA charts are about to undergo a big change. It could be a boost for local artists

  • Written by Catherine Strong, Associate Professor, Music Industry, RMIT University

The Australian Recording Industry Association (ARIA), the organisation responsible for collating and publishing Australia’s music charts, has just announced the biggest overhaul of its methods in more than a decade.

From September, the ARIA charts will be divided according to the release date of entries. Anything older than two years will be moved into a new “ARIA on replay” chart, with the exception of some music re-entering the charts after more than a decade.

The stated aim of the reforms is to better connect Australian audiences with new, and particularly Australian, music. They are part of a series of interventions from different groups aimed at solving the nation’s ongoing music “crisis”.

Why is this happening?

ARIA is responding to two related trends through implementing this new chart system.

The first is that the charts are increasingly dominated by old “catalogue” music. Creative Australia reports the ARIA’s Top 100 charts went from having almost 100% new singles (less than two years old) in 2018, to 70% new singles in 2024.

This is related to a fundamental change in what is being counted.

In 2014, ARIA expanded its sources from point-of-sale data (such as CD sales and iTunes downloads) to include plays on streaming services (such as Spotify and YouTube), which are now the most popular means of music consumption.

People will typically buy a physical/iTunes single or album once. But they might listen to a song on Spotify hundreds of times, and each of these listens count as far as the ARIA charts are concerned.

This explains the resurgence of old releases that find new audiences through media (such as Stranger Things boosting Kate Bush’s Running Up That Hill), as well as perennial favourites that never seem to be dislodged (Fleetwood Mac’s Rumours album has been in the ARIA Top 50 albums chart for more than 400 weeks).

The second trend is the decline of Australian music in the charts. Research shows the ARIA’s singles and albums charts have become more homogeneous in recent decades, rather than more diversified.

Artists from North America and the United Kingdom are dominating Australian charts more than ever. Many of them sit in the charts for extended periods, at the expense of homegrown talent.

Vance Joy’s Riptide spent 360 weeks in the ARIA top 20 – a rare exception to the trend towards foreign chart-toppers. Rob Grabowski/AP

How streaming platforms changed the game

A major challenge for artists on streaming platforms is discoverability, or visibility.

Decisions made by platform-employed playlist curators and AI algorithms aren’t well understood, and are hard to influence. Yet they make a huge difference to how many people will encounter a piece of music.

The inclusion of streaming data in the ARIA charts back in 2014 was presented as a way to more accurately assess what people were listening to.

This new plan to separate old and new releases has a more interventionist agenda, attempting to “remove barriers for new Australian music”.

It can be seen as a response to the overarching narrative of a “crisis” plaguing the Australian music industry – one which extends to existential challenges for live music, and the careers of musicians and other industry workers.

The ARIA’s decision to put their finger on the scales of chart success shows how pressing this crisis narrative has become.

What difference will it make?

Even if Australian artists are better represented in future ARIA charts, material challenges will remain.

Actual sales and streams may remain relatively low. Even with millions of streams, the value returned to artists is often too small to maintain a living.

For most artists, a sustainable music career requires that visibility be translated into other revenue sources, such as live performances, merchandise sales, and media licensing deals.

That said, ARIA’s aim of increasing discoverability for local acts seems likely to have some pay-off. Acts with their names in the new charts will enjoy extra visibility and prestige. If even a small number of opportunities arise from this, it could make a big difference to them, the local industries surrounding them, and the local audiences that will discover them.

ARIA’s intervention is part of a patchwork of responses from industry, government, and communities to Australia’s music woes. Another recent response came from a New South Wales government scheme which will reward overseas headliners (through reduced venue fees) for including an Australian opening act in their show.

State and federal governments are also investing in local music development and export. The surprising exception to this is previous trailblazer Victoria, which recently cut almost all contemporary music funding.

ARIA’s new approach is emphasising the message that Australian music should be valued. Tracking how this approach plays out – as well as which Australian artists benefit – will help ensure a healthy music ecosystem in the future.

Authors: Catherine Strong, Associate Professor, Music Industry, RMIT University

Read more https://theconversation.com/the-aria-charts-are-about-to-undergo-a-big-change-it-could-be-a-boost-for-local-artists-259788

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