Modern Australian
The Times

PRovoke Media & PR Council Announce North American Summit Partnership Focused On Elevating PR’s Value

Landmark collaboration will include an industry-wide survey in partnership with AMEC, exploring attitudes towards the value and effectiveness of PR practices across agency and in-house.

NEW YORK, US - Media OutReach Newswire - 11 March 2024 - In a landmark collaboration that aims to redefine the value and effectiveness of public relations, PRovoke Media and the PR Council (PRC) have announced a new partnership focused on the upcoming North American Summit on 1 May.

PRovoke Media and the PR Council announce a new partnership focused on the upcoming North American Summit.
PRovoke Media and the PR Council announce a new partnership focused on the upcoming North American Summit.

Titled "Proving and Improving the Value of Public Relations," the Summit aims to enhance the understanding and appreciation of PR's true value in today's complex reputational landscape. A cornerstone of the partnership will be an industry-wide North American survey led by AMEC, the world's largest media intelligence and insights professional organisation, which will examine attitudes towards the effectiveness of PR practices - aiming to bridge the divide between agency and in-house perceptions.

The survey topic will lay the groundwork for the Summit's agenda, informing the content of individual sessions and driving editorial coverage. Specific areas of discussion will include such crucial topics as: C-suite value, the effectiveness of ESG initiatives, talent and skills development, the integration of technology and AI, the impact of earned-led creativity, ROI amid geopolitical volatility, employee advocacy metrics, the business impact of DEI and measuring what matters.

The PRC, which counts 150 of U.S. and Canada's premier global, mid-size, regional and specialty PR firms as members, will serve as the title sponsor of PRovoke Media's 2024 North American Summit, which takes place on 1 May at the Whitby Hotel in New York, ahead of the 2024 North American SABRE Awards at Cipriani 42nd St.

"This collaboration is designed to spotlight the PR Council's commitment to tackling the critical challenge of effectively demonstrating PR's value," said PR Council president Kim Sample. "We aim to challenge and inspire PR professionals to rethink strategies for demonstrating value in an increasingly complex and competitive landscape."

"This partnership not only emphasizes the critical role of public relations in today's business environment but also offers a crucial platform for discussing, showcasing, and advancing the PR industry's capabilities and impact," added PRovoke Media CEO and editor-in-chief Arun Sudhaman.

"I would urge all PR professionals to participate in the survey and Summit, to ensure we can all identify and address the most pressing challenges relating to investment, value and impact."Hashtag: #PRovoke #PRCouncil






The issuer is solely responsible for the content of this announcement.

PRovoke Media

PRovoke Media produces content across multiple platforms, delivering the most sophisticated reporting and analysis of public relations news, trends and issues, along with an extensive global footprint of events, including the SABRE Awards - the world's biggest PR awards program. Founded in 2000 and previously known as the Holmes Report, the media company's intelligence and insight challenges practitioners to consider the broader implications of their actions and elevates the status of the discipline by proving to senior executives that PR is a mission critical management function that can deliver extraordinary business value.

PR Council

The PR Council is the only North American association dedicated to supporting agencies with a core competency in earned media. Through a combination of convening and advising, the PR Council aims to help Members - the leaders of 150 premier global, mid-size, regional and specialty firms - work smarter to build more valuable agencies. The organization is focused on the most critical issues affecting PR agency leaders' ability to attract and retain talent and grow client relationships and their firms.

Why Retail Cleaning Plays a Key Role in Customer Experience and Business Success

Professional retail cleaning services are an essential part of maintaining a welcoming, safe, and professional environment for customers and staff...

Simple Ways to Make a Commercial Property More Appealing to Buyers

Selling or leasing a commercial property isn’t just about listing the square metres, taking a few photos and waiting for the right person to appea...

What Café Owners Should Know Before Upgrading Their Display Setup

A café display fridge does a lot more than keep cakes cold and sandwiches fresh. It quietly shapes the way customers browse, the way staff move beh...

Creating a Backyard That Feels Comfortable All Year Round

A great backyard doesn’t need to be huge, expensive or perfectly styled. Most of the time, the spaces people actually use are the ones that feel e...

How Homeowners Can Make Smarter Energy Decisions Before Upgrading

Energy upgrades used to feel like something you only looked into after a power bill gave you a nasty surprise. These days, though, more homeowners a...

Why Retail CX Breaks During Peak Sales Events and How to Prevent It

Retail customer experience has become one of the most important drivers of revenue growth, especially during high-intensity sales periods. However, ev...

15 South Indian Dishes Everyone Should Try

If your only experience of "Indian food" is butter chicken and garlic naan, South Indian cuisine is going to feel like discovering an entirely new c...

What Every Homeowner Should Know About Roof and Drainage Maintenance

A home's roof and drainage system work together every day to protect the property from water damage. While many homeowners focus on visible areas such...

From Plans to Priced Quote: The Estimating Workflow Most Builders Skip

For a small one-off job, an experienced builder can size up the materials in their head. The problem is that most jobs are not small one-off jobs, and...

Organisational Experts Share Their Tips for Achieving a Clutter-Free Kitchen

They say the kitchen is the heart of a house which means a clutter-free kitchen not only makes your home in general look nicer, it also makes cookin...

10 Creative Ways AI Image Extenders Are Transforming Digital Content Creation in 2026

Introduction Artificial intelligence continues to reshape the digital landscape, and one of the most exciting innovations in 2026 is the rise of AI i...

What to Do When You're Arrested in Victoria

Most people have thought about this in the abstract. A knock at the door, a hand on the shoulder, a car pulled over on the Hume. In the abstract, th...

Common Financial Disputes During Separation

Separation hits on many levels, not just emotionally. When a partnership ends, untangling the financial side — assets, debts, and everything built t...

Why Posting More Content is Killing Your Brand

More content. More often. More platforms.Most brands have been running this playbook for three years. Most brands have nothing to show for it.Not be...

Garden Clean-Up vs. Regular Maintenance: Which Do You Really Need?

Most people ring a gardener and ask for a "tidy up." What they mean by that, and what the garden actually needs, are often two completely different ...

Solar Panel Maintenance Tips for Melbourne Homes

Three years in and the panels are still on the roof. The inverter is still blinking. The electricity bills are still lower than they used to be, rou...

Cost Effective Kitchen Renovations – From the Ground Up

Even in times of uncertainty, it seems renovations continue to be on the to-do list for many Australian property owners. As a result, demand on materi...

Why Bathroom Product Selection Matters More Than Most Homeowners Realise

Most homeowners think wrong when it comes to a bathroom renovation. They think hard about the layout. Spend hours choosing tiles. Agonise over pain...