Modern Australian
Men's Weekly

.

Alpro Group Partners with Skechers Malaysia to Launch "Silver Step-Pro: Empowering Seniors to Take Every Step with Confidence" Campaign in Support of Active Aging and Fall Prevention

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 January 2025 - Alpro Group, a leading healthcare provider dedicated to enhancing the well-being of seniors, has announced a strategic partnership with Skechers Malaysia to launch the "Silver Step-Pro: Empowering Seniors to Take Every Step with Confidence" campaign.

This collaboration underscores both organizations' commitment to promoting active aging and raising awareness about fall prevention, aligning with Malaysia's government initiatives to support a healthier aging population.

(From left: Ms. Joe Ann Chong (Branding Promotion & Trade Marketing Manager of Alpro Group), Ms. Wong Siew Piin (Operation Director of Alpro Group), Stephanie Chang (Senior General Manager of Skechers Malaysia), Alex Ong (Sales Account Manager of Skechers Malaysia) )
(From left: Ms. Joe Ann Chong (Branding Promotion & Trade Marketing Manager of Alpro Group), Ms. Wong Siew Piin (Operation Director of Alpro Group), Stephanie Chang (Senior General Manager of Skechers Malaysia), Alex Ong (Sales Account Manager of Skechers Malaysia) )

Through this initiative, Alpro Group's Silvercare Initiatives have provided exclusive benefits for members, including access to Skechers' innovative footwear designed to enhance comfort, mobility, and safety. The campaign also includes educational videos and workshops that empower seniors with the knowledge and tools needed to lead active, independent lifestyles.

"At Alpro Group, we want to drive a partnership rooted in a shared commitment that goes beyond price," said Ms. Joe Ann Chong, Branding Promotion & Trade Marketing Manager of Alpro Group. "Together with Skechers, we'll be collaborating to create a line of footwear designed specifically for the senior community—combining Skechers' innovative design with Alpro's deep understanding of senior care needs. This partnership is a testament to our dedication to providing solutions that improve the quality of life for seniors, ensuring they can take every step with confidence, safety, and comfort."

From Left 9: Ms. Joe Ann Chong (Branding Promotion & Trade Marketing Manager of Alpro Group), Left 10: Ms. Wong Siew Piin (Operation Director of Alpro Group), Left 11: Stephanie Chang (Senior General Manager of Skechers Malaysia), Left 12: Zann Lee (Managing Director of Skechers Southeast Asia), Left 17: Alex Ong (Sales Account Manager of Skechers Malaysia).
From Left 9: Ms. Joe Ann Chong (Branding Promotion & Trade Marketing Manager of Alpro Group), Left 10: Ms. Wong Siew Piin (Operation Director of Alpro Group), Left 11: Stephanie Chang (Senior General Manager of Skechers Malaysia), Left 12: Zann Lee (Managing Director of Skechers Southeast Asia), Left 17: Alex Ong (Sales Account Manager of Skechers Malaysia).

Exclusive Benefits for Alpro Group Members

As part of the "Silver Step-Pro" campaign, Alpro Group members enjoy:

  • Special Skechers Privileges: Special discounts on Skechers footwear tailored for seniors, featuring enhanced arch support, slip-resistant soles, and easy-to-wear designs.
  • Educational Resources: Access to videos and workshops on fall prevention, geriatric care, and healthy aging, delivered through engaging and practical formats.
  • Silvercare Initiatives: Ongoing support through programs that provide seniors with tools, knowledge, and products to maintain an active lifestyle.
Empowering Active Aging Together

Stephanie Chang, Senior General Manager of Skechers Malaysia, shared her enthusiasm for the partnership, stating, "Skechers is honored to collaborate with Alpro Group in empowering seniors to lead active and independent lives. Our high-performance footwear is designed to provide the perfect balance of comfort and stability, helping seniors take confident steps every day. Together, we are making a meaningful difference in the lives of older adults, ensuring their mobility and safety are prioritized."

Invitation to Join the Movement

To further amplify the campaign's impact, Alpro Group and Skechers Malaysia will be hosting workshops and creating video content focusing on the benefits of active aging, footwear safety, and fall prevention. Seniors and their families are encouraged to participate in these programs to gain valuable insights and make informed health decisions.

"This campaign is about more than just products; it's about fostering awareness and creating a supportive environment for seniors to thrive," added Ms. Joe Ann Chong. "Our joint efforts aim to empower seniors to live healthier, more fulfilling lives by addressing their unique mobility and safety needs."
Hashtag: #AlproPharmacy #SkechersMalaysia #AlproSilvercare

The issuer is solely responsible for the content of this announcement.

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail ou...

Maximise Efficiency: Cleaner Solar Panels for Optimal Performance

Solar panels are a smart investment in energy efficiency, sustainability, and long-term savings—especially here in Cairns, where the tropical sun ...

7 Common Air Conditioner Issues in Melbourne – And How to Fix Them

Image by freepik Living in Melbourne, we all know how unpredictable the weather can be. One moment it’s cold and windy, the next it’s a scorchin...

Powering Palm QLD with Reliable Electrical Solutions

Image by pvproductions on Freepik When it comes to finding a trustworthy electrician Palm QLD locals can count on, the team at East Coast Sparkies s...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the...

What Your Car Says About You: The Personality Behind the Vehicle

You can tell a lot about someone by the car they drive—or at least, that’s what people think. True Blue Mobile Mechanics reckon the car says a l...

The Confidence Curve: Why Boudoir Photography Is the Empowerment Trend You Didn’t Know You Needed

Boudoir photography has been quietly taking over social feeds, Pinterest boards, and personal milestones—and for good reason. It’s not just abou...

Understanding Level 2 Electricians: Why Sydney Residents Need Licenced Experts for Complex Electrical Work

When it comes to electrical work around the home or business, not all electricians are created equal. In Sydney, particularly when you're dealing wi...

Retirement Anchored in Model Boat Building for Waterford’s Doug Unsold

WATERFORD — When Doug Unsold sees his ship come in, it’s usually one he’s crafted with his own hands. The 67-year-old retiree from Waterford ...

The Science Behind Alarm Clocks and Your Circadian Rhythm

Waking up on time isn’t just about setting an alarm—it’s about working with your body, not against it. At the heart of every restful night and...

How to Use Plants to Create a Calming Atmosphere in Your Home

In today’s fast-paced world, cultivating a calm, soothing environment at home has never been more important. Whether you live in a busy urban apar...

How Maths Tutoring Can Help Students Master Maths

Mathematics can be a daunting subject for many students, often causing stress and frustration. However, maths tutoring has proven to be an effective...

Refurbished iPads Are Better Than New Ones (Here's Why)

Image by rawpixel.com on Freepik Apple's refurbished iPad program has quietly become one of the best deals in tech. While everyone obsesses over the ...

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australiaâ...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

How to Choose the Right Lawyers in Sydney for Your Situation

When faced with a legal issue, selecting the right legal representation can make all the difference. Whether you're dealing with a personal injury, ...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...