Google AI


Modern Australian

Lee Kum Kee Launches "Unlock 1888 Good Fortune" Lucky Draw to Celebrate Culinary Heritage

SYDNEY, AUSTRALIA - Media OutReach Newswire - 22 October 2025 - Lee Kum Kee, the global leader in Asian sauces and condiments is inviting food lovers to experience fortune and prosperity via its "Unlock 1888 Good Fortune" Lucky Draw, which runs nationally from 13 October to 23 November 2025.



Above: Mimi Wong, chef and Lee Kum Kee ambassador in Australia
Above: Mimi Wong, chef and Lee Kum Kee ambassador in Australia

Lee Kum Kee and its broad array of sauces and condiments - which are thought to have been available in Australia for over half a century - has been the pantry staple for budding chefs who want to experience the authentic taste of Asian cuisine to their home kitchens.

The brand has become synonymous amongst Aussies as their go-to choice in supermarkets and is stocked by major retailers such as Coles and Woolworths, as well as specialist Asian grocers.

To give back to its Aussie consumers, Lee Kum Kee has launched its "Unlock 1888 Good Fortune" Lucky Draw, centred around the brand's founding year, and centred around the number 8 – synonymous with wealth, fortune, prosperity and success in Chinese culture.

This exciting initiative celebrates the meaningful moments shared around the dining table and offers a prize pool of over AUD$20,000, with more than 150 chances to win. This includes the grand prize of AUD$1,888 that pays homage to the brand's founding year.

Chef and Lee Kum Kee ambassador in Australia Mimi Wong is keen for Aussies to try their luck and win their share of the AUD$20,000 available while getting to sample the authentic tastes of Asian cuisine.

Consumers can enter the "Unlock 1888 Good Fortune" Lucky Draw by purchasing any Lee Kum Kee products and uploading their receipts to the campaign website, which can be accessed by scanning the QR codes on product tags and in-store promotional materials at major retailers.

Alternatively, consumers can follow the official Lee Kum Kee social media channels in Australia for more information. Besides the grand prize of AUD$1,888, there are 50 lucky prizes of AUD$188, and 100 consolation prizes of AUD$88 - each amount has been thoughtfully chosen to echo the brand's legacy and wishes for prosperity.

Learn more via leekumkeepromotions.com.au

"Unlock 1888 Good Fortune" Lucky Draw

About "Unlock 1888 Good Fortune" Lucky Draw:

"Unlock 1888 Good Fortune" Lucky Draw Campaign
Promotion period
13 October – 23 November, 2025
Prize
Over 150 chances to win a share of AUD$20,000 in gift cards
How to participate
Upon purchase any Lee Kum Kee products and upload the receipt to the campaign website
Campaign Website
https://www.leekumkeepromotions.com.au

Hashtag: #LeeKumKee #LKK

The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee's rich heritage, unwavering commitment to quality, sustainable practices, and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit .

Why the Spring School Holidays Are a Great Time to Visit Coffs Harbour

The spring school holidays are a good time to spend a few days on the Coffs Coast. The weather is starting to warm up, there is plenty to do outdoor...

What to Do When an Older Car Is No Longer Worth Keeping in Melbourne

Ever looked at another repair quote and wondered whether your old car is still worth the trouble? It is a common turning point for Melbourne motoris...

Your Baby's First Year: A Local Guide to Feeding, Sleep, and When to Get Extra Support

Ask ten parents in a Brisbane mothers' group how their baby is feeding or sleeping, and expect ten different answers.  Someone's baby sleeps throug...

Kitchen and Laundry Makeover Ideas That Don't Require a Full Renovation

Full kitchen renos are expensive — and most people don't actually need one.  They need the kitchen to stop looking like it's stuck in 2009, or they...

How Technology Is Reshaping the Modern Australian Commercial Kitchen

The commercial kitchen has always been shaped by technology. Refrigeration changed how ingredients could be stored, modern ventilation transformed k...

The Number on a Roller Blind Fabric That Nobody Explains

Somewhere in the fabric book, next to the colour name, there is a percentage. Three per cent. Five per cent. Ten per cent. Nobody explains it, most c...

What’s Trending in Men’s Jewellery This Father’s Day!

Finding a Father’s Day gift that feels personal, stylish and genuinely wearable is not always easy. While socks and novelty mugs have traditionally ...

Road Signs: Understanding Their Role in Clear and Effective Signage

Effective signage and display hardware can help businesses communicate information, promote products and organise customer or visitor movement. Road...

Bottle Label Printing: Key Factors to Consider Before Your Next Packaging Run

Effective packaging begins with understanding the product, bottle material, artwork and production requirements when planning bottle label printing. H...

Planning a Long-Distance Move With Interstate Movers Melbourne

Moving between states involves more planning than a typical local relocation. Along with packing and transporting household belongings, you need to...

Understanding the Role of an I/O Controller in Industrial Automation

Modern industrial systems depend on accurate communication between sensors, machines and control systems. An I/O controller can help manage this commu...

How the Right Mining Hose Supports Demanding Operations

Mining environments place considerable demands on equipment used for material transfer, water management and processing. Hoses operating in these co...

Simple Ideas for Making Social Gatherings More Memorable

We have all been to those parties where everyone just stands around the kitchen island, staring at their phones, waiting for someone else to make a mo...

Outdoor Wall Lights: Improving Exterior Lighting Around Your Home

Lighting can influence how a room looks, feels and functions, so the right fitting should be selected according to both appearance and practical req...

Commercial Office Cleaning: Combining Routine Office Cleaning With Melbourne Service

Keeping a workplace clean requires a service that can accommodate everyday tasks as well as the particular needs of the business. Professional comme...

Caravan Sales in Queensland: How to Find the Right Caravan for Sale QLD

Caravan ownership is about more than having somewhere to sleep while travelling. For many Queenslanders, it is one of the best ways to explore regio...

What Sir Walter Buffalo Turf Actually Costs in 2026 (And Why Quotes Vary So Much)

Two quotes landed on a Hills District homeowner's kitchen table last spring for the exact same 80-square-metre backyard. One said $12 a metre. The o...

Nearly 1,300 NSW Hospital Beds Are Occupied By People Who Are Ready To Go Home

1,276 people in NSW hospitals have been medically cleared for discharge but remain in hospital because they're still waiting for NDIS or aged care sup...