Modern Australian
The Times

Hang Lung Ignites Spring with the Second Phase of "66 and beyond" Anniversary Celebration

Portfolio-wide Signature Experiences Connect Communities with Localized Creativity

HONG KONG SAR and SHANGHAI, CHINA - Media OutReach Newswire - 8 April 2026 - Hang Lung Properties Limited (SEHK Stock Code: 00101) ("Hang Lung" or the "Company") today announced the second phase of its year-long "66 and beyond" anniversary celebrations, unveiling a series of nationwide campaigns across its Chinese Mainland retail portfolio, designed to connect communities and capture the vibrant spirit of spring.

Hang Lung ignites Spring with the second phase of “66 and beyond” anniversary celebration
Hang Lung ignites Spring with the second phase of “66 and beyond” anniversary celebration

The centerpiece of this phase is the "Taste of 66" (怦然春動) national campaign, featuring a curated collection of limited-edition bespoke ice lollipops. Drawing inspiration from the local cultural identity and architectural essence of each of Hang Lung's iconic "66" malls, the campaign creates tangible, exclusive moments that customers can emotionally connect with this milestone anniversary.

66th Anniversary City-Exclusive Series: Taste of 66 (Artist’s impression)
66th Anniversary City-Exclusive Series: Taste of 66 (Artist’s impression)

The celebratory momentum will continue with experiences that reflect the cultural connections by each property, to highlight a few, Riverside 66 in Tianjin is hosting the "Sweet Encounters" campaign along the historic pedestrian street with dessert-themed art installations and interactive experiences, complemented by a dessert market. In Shenyang, Forum 66 will champion community wellness by transforming its public spaces into a vibrant hub for sports activities, including a 3v3 basketball tournament and pickleball discovery sessions. Meanwhile, Center 66 in Wuxi is captivating visitors with its "Wonderlost in Spring" theme, transforming the mall into a fantastical world of spring adventure, featuring specially designed installations, performances and a series of interactive games.

Plaza 66, Shanghai: Echo Variation (Artist’s impression)
Plaza 66, Shanghai: Echo Variation (Artist’s impression)

Mr. Derek Pang, Senior Director – Mainland Business Operation of Hang Lung Properties, said, "The '66 and beyond' theme is a powerful expression of our evolution. We are moving beyond the traditional role of a landlord to become a dynamic platform for community engagement and cultural expression. Our focus is on creating curated experiences that resonate deeply with the unique character of each city. By transforming our properties into vibrant hubs of culture and connection, we create lasting value and enrich the lives of the communities we serve."

Grand Gateway 66, Shanghai: MINISO x JENNIE Pop-up
Grand Gateway 66, Shanghai: MINISO x JENNIE Pop-up

These vibrant retail activations are part of a holistic celebration that further embodies the "66 and beyond" spirit across Hang Lung's entire ecosystem. The initiatives complement the year-round hotel offers, which invite guests to celebrate the milestone with thoughtfully curated stay, dining, and wellness experiences at Conrad Shenyang and Grand Hyatt Kunming. As the anniversary year unfolds, the Company will continue to redefine the urban landscape, with further highlights to be announced in the coming months.

Appendix: Key Highlights of Hang Lung's Celebration Campaigns in the Mainland Portfolio

Mall / City
Key Initiative
Dates
All Mainland Malls
66th Anniversary City-Exclusive Series:
Taste of 66

April 11, 12, 18, 19
Center 66, Wuxi
Xu Beihong (徐悲鴻) Printmaking Art Exhibition at Center Residences: In collaboration with the Xu Beihong Art Museum, the master's limited-edition horse prints return to his hometown for the first showing in 2026
March 8 – June 7
Wonderlost In Spring: A magical spring adventure journey
March 27 – May 5
Grand Gateway 66, Shanghai
MINISO x JENNIE Pop-up: Nationwide debut of the exclusive collaboration
March 20 – April 19
Riverside 66, Tianjin
"Sweet Encounters": A month-long celebration of desserts
March 28 – May 5
Plaza 66, Shanghai
Echo Variation: Celebrating the 25th anniversary
April 10 – May 5
Olympia 66, Dalian
Wuzhen Theatre Festival Parade:
The acclaimed cultural parade
April 11, 12, 18
Palace 66, Shenyang
Multi-Sport Wellness Series: Zumba, comprehensive fitness challenge, and fencing
April 11, 12, 18, 19
Forum 66, Shenyang
3v3 Basketball League & Pro Pickleball Tournament: Major urban sporting events
April 13 – 19 and

25 – 26
Spring City 66, Kunming
Bafé Wondering: Partnership with "Bread Wander": A unique collaboration with a popular food IP
April 17 – 19
Parc 66, Jinan
Sweet Sips Market: A festival of delightful sweet beverages
April 30 – May 5
Heartland 66, Wuhan
Theatre Carnival: High-caliber theatrical performances
May 1 – 3
Basketball Series: Including an influencer-led challenge and a youth basketball tournament
May 30, 31

Center 66, Wuxi: Wonderlost in Spring
Center 66, Wuxi: Wonderlost in Spring

Center Residences, Wuxi: Xu Beihong (徐悲鴻) Printmaking Art Exhibition
Center Residences, Wuxi: Xu Beihong (徐悲鴻) Printmaking Art Exhibition

Forum 66, Shenyang: 3v3 Basketball League
Forum 66, Shenyang: 3v3 Basketball League

Riverside 66, Tianjin: Sweet Encounters
Riverside 66, Tianjin: Sweet Encounters

Hashtag: #HangLungProperties

The issuer is solely responsible for the content of this announcement.

About Hang Lung Properties

Hang Lung Properties Limited (SEHK stock code: 00101) creates compelling spaces that enrich lives. Headquartered in Hong Kong and Shanghai, the Company manages a portfolio of over 3.5 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.

The Company's diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Chinese Mainland, under the signature "66" brand, the Company's mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.

The Company is recognized for pioneering sustainability in the real estate industry, with an MSCI ESG rating of AA and inclusion on CDP "A List" for Climate Change. The Company powers 90% of its operating properties in the Chinese Mainland with renewable energy, with a net-zero commitment by 2050.

At Hang Lung Properties – We Do It Well.

For more information, please visit .

Why Retail CX Breaks During Peak Sales Events and How to Prevent It

Retail customer experience has become one of the most important drivers of revenue growth, especially during high-intensity sales periods. However, ev...

15 South Indian Dishes Everyone Should Try

If your only experience of "Indian food" is butter chicken and garlic naan, South Indian cuisine is going to feel like discovering an entirely new c...

What Every Homeowner Should Know About Roof and Drainage Maintenance

A home's roof and drainage system work together every day to protect the property from water damage. While many homeowners focus on visible areas such...

From Plans to Priced Quote: The Estimating Workflow Most Builders Skip

For a small one-off job, an experienced builder can size up the materials in their head. The problem is that most jobs are not small one-off jobs, and...

Organisational Experts Share Their Tips for Achieving a Clutter-Free Kitchen

They say the kitchen is the heart of a house which means a clutter-free kitchen not only makes your home in general look nicer, it also makes cookin...

10 Creative Ways AI Image Extenders Are Transforming Digital Content Creation in 2026

Introduction Artificial intelligence continues to reshape the digital landscape, and one of the most exciting innovations in 2026 is the rise of AI i...

What to Do When You're Arrested in Victoria

Most people have thought about this in the abstract. A knock at the door, a hand on the shoulder, a car pulled over on the Hume. In the abstract, th...

Common Financial Disputes During Separation

Separation hits on many levels, not just emotionally. When a partnership ends, untangling the financial side — assets, debts, and everything built t...

Why Posting More Content is Killing Your Brand

More content. More often. More platforms.Most brands have been running this playbook for three years. Most brands have nothing to show for it.Not be...

Garden Clean-Up vs. Regular Maintenance: Which Do You Really Need?

Most people ring a gardener and ask for a "tidy up." What they mean by that, and what the garden actually needs, are often two completely different ...

Solar Panel Maintenance Tips for Melbourne Homes

Three years in and the panels are still on the roof. The inverter is still blinking. The electricity bills are still lower than they used to be, rou...

Cost Effective Kitchen Renovations – From the Ground Up

Even in times of uncertainty, it seems renovations continue to be on the to-do list for many Australian property owners. As a result, demand on materi...

Why Bathroom Product Selection Matters More Than Most Homeowners Realise

Most homeowners think wrong when it comes to a bathroom renovation. They think hard about the layout. Spend hours choosing tiles. Agonise over pain...

How An Asbestos Removalist Ensures Safe And Compliant Property Environments in Melbourne

Maintaining a safe environment within residential and commercial properties requires careful management of hazardous materials, which is why engaging ...

Why Protein Bars Are A Convenient Option For Daily Nutrition And Energy

Maintaining balanced nutrition throughout the day can be challenging, especially for individuals with busy schedules, which is why protein bars hav...

Property Settlements After Separation: Key Considerations

Dividing assets after a separation is one of the more complex and emotionally charged aspects of the process. Understanding how property settlements...

Why Dust Control Matters During Bathroom Demolition

People usually expect bathroom demolition to be noisy.  No one thinks of dust — but it turns up everywhere. Inside cupboards. On couches. Along...

Why Roller Shutters And Outdoor Blinds Are Popular For Modern Properties

Many homeowners and businesses now install roller shutters to improve security, privacy, insulation, and weather protection across residential and ...