Google AI


Modern Australian

A New Category Is Emerging in the Premium Residential Market — the "Presidence"

Experts say a self-contained, service-led residential format built for multigenerational ownership is emerging at the very top of the market — and that demand for it is rising worldwide.

SINGAPORE – Media OutReach Newswire – 13 August 2026 – Experts in premium residential real estate note that a distinct new category is forming at the top of the market, and that demand for it is rising around the world.

Property market specialists describe the emerging tier as the presidence or presidential estate: a self-contained community of private residences bound together by shared infrastructure and anchored by a five-star hotel under an international brand — a format designed to be lived in and passed down across generations, rather than simply owned.

The trend reflects a structural shift in global wealth. According to Knight Frank's Wealth Report 2026, the number of individuals worth more than US$30 million climbed from 551,435 to 713,626 between 2021 and 2026 — a gain of more than 160,000, equivalent to 89 people crossing that threshold every day. Forbes, meanwhile, records 3,428 billionaires worth a combined US$20.1 trillion.

This wealth is also increasingly mobile. Henley & Partners projects that 165,000 high-net-worth individuals will relocate internationally in 2026 — a 16 per cent rise on the record 142,000 of 2025 — as affluent families build cross-border portfolios of homes and residence rights rather than tying themselves to a single jurisdiction. The appetite for professionally serviced, brand-anchored homes is visible in the development pipeline: Savills reports that the number of branded residential schemes worldwide grew 19 per cent in 2025, to around 910, and is on course to reach 1,747 by 2032, with the Middle East and North Africa the fastest-growing region over the past five years, at 187 per cent.

As the apex of the wealth pyramid rises, specialists say, demand at the very top is moving away from headline price-per-square-foot toward space, privacy, wellbeing, autonomy and a home that can be held and handed down across generations. The case for treating this as a distinct category was set out in a recent column by real estate adviser Ku Swee Yong, CEO of International Property Advisor Pte Ltd and an adjunct faculty member at Singapore Management University, where he teaches Real Estate Investments & Finance."Luxury residence has a new crown, and it has a name: presidence," he writes.

According to the expert, a property of this kind should meet several defining criteria: it should occupy an exceptional location among peer residences, be built to the highest standards of quality, provide space, a healthy natural environment, security and self-sufficiency, and create a place where owners and their families can live out every stage of life — building careers, raising children, enjoying leisure, prioritising health and wellbeing, welcoming family and friends, and ultimately passing the home down through generations. Privacy in this case does not mean isolation: rather than retreating behind their own gates, members of the presidence become part of a carefully formed community of peers, surrounded by people with comparable values, interests and ways of life.

These principles are, in practice, being formalised into a fuller set of criteria that distinguish a presidence from a conventional luxury development. At its most complete, the format is defined by:

  • A five-star hotel operated by an international brand present in at least three countries, located within the development;
  • A single estate of 200 hectares (around 500 acres) or more;
  • Full-spectrum infrastructure within one perimeter — indoor and outdoor sport, a central clubhouse, wellness, dining, parks and natural areas, a medical centre, recreation and security, plus a lifestyle anchor such as a golf, equestrian or yacht club;
  • A clear separation of public and private zones, with residences kept behind their own multi-layered security perimeter and isolated from guest-facing spaces such as the hotel, restaurants and spa;
  • A 24/7 premium service model featuring a dedicated resident care team, concierge services, standardised service-level agreements (SLAs), and a digital platform for managing every household and lifestyle need;
  • A unified architectural code governing the style and coherence of every building on the estate;
  • An equal-neighbour principle, under which a community of like-minded owners who can enjoy privacy while remaining part of an engaging social environment is formed.
Fully integrated examples remain rare worldwide, and demand, specialists say, is running ahead of supply as the number of ultra-wealthy households continues to grow.

Hashtag: #property #realestate #residentialproperty #hnwi

The issuer is solely responsible for the content of this announcement.

Prosvet Communication Studio

Prosvet Communication Studio is a full-cycle communication studio working across PR and communications strategy, media relations and influence, personal branding, digital PR, events and production.

Understanding a dental implant Melbourne Treatment Plan

A dental implant Melbourne patients may consider is one option for replacing a missing tooth, but suitability depends on oral health, bone support a...

How 3PL Logistics Australia Supports Faster and More Efficient Supply Chains

Why Has 3PL Logistics Become Important for Growing Businesses?  Gone are the days when supply chains were simpler and in minimal quantity. Now, the...

Common Skin Concerns and Treatment Options Available in Melbourne

Skin concerns can develop gradually or become noticeable following changes in age, lifestyle, sun exposure or hormonal factors. Pigmentation, rednes...

Why a Code-Compliant Home Can Still Feel Uncomfortable

When people build or renovate a home, they usually expect that meeting current building requirements will also produce a comfortable place to live. ...

Breach of Contract in Business: What Are Your Options?

Contracts are essential to business relationships. They establish expectations, allocate responsibilities and provide a framework for delivering goods...

How Pest Control Companies Can Rank for the Problems Customers Search First

Introduction SEO for Pest Control needs to start with the customer’s problem. Most people do not search for pest services in a neat or technical wa...

What Are the Benefits of Renovating an Older Home in Sydney?

Sydney has plenty of character homes, from Federation cottages to mid-century brick homes. Renovating rather than rebuilding can preserve what makes t...

Pool and Deck Design: How to Plan the Perfect Outdoor Living Space for Your Sydney Home

For many Australians, the backyard is where life happens. Summer barbecues, weekend swims and long evenings outdoors are all part of the lifestyle, ...

Is Solar Pool Heating Worth It? What Sydney Homeowners Should Know

There's nothing quite like a backyard pool on a hot Sydney day. But once autumn rolls in, many pools sit unused for months because the water is simp...

Planning a Luxury House Move: A Week-by-Week Timeline for Prestige Sydney Homes

Selling or buying a prestige home is a major milestone. Whether it's a waterfront residence in Birchgrove, a grand Federation home in Haberfield or ...

Downsizing or Upgrading Your Caravan? Here's How to Sell It Without the Hassle

Selling a caravan can feel like a major task, especially when you are unsure about its value, paperwork, or how to find a buyer. Whether you are dow...

The Best Overseas Adventure Holidays for Australians Who Love the Outdoors

Australia offers no shortage of incredible outdoor experiences, but sometimes the best way to satisfy your sense of adventure is to head overseas. A...

Cape Town Wine Shuttle: Winelands Tasting & Tours

Embark on an unforgettable journey through the picturesque Cape Winelands, where world-class wines and breathtaking scenery await. Our Cape Town Win...

Metal Fabrication: Choosing Metal Fabrication Melbourne Services for Custom Projects

What Modern Metal Fabrication Involves From individual components to complete structures, metal fabrication brings together processes such as desig...

Why Giant Rats Tail Grass Keeps Coming Back After Spraying

Giant Rats Tail Grass (GRT) is one of the most frustrating pasture weeds for farmers and lifestyle property owners. You spray an infested area, see th...

When Custom Cardboard Boxes Make Sense for Your Business

Custom cardboard boxes can be useful when a standard carton does not fit a product, packing method or presentation requirement particularly well. A ...

Full-Height vs. Pop-Top Caravan: Which Is Better for Family Travel across WA?

A pop-top caravan is an excellent choice for travellers who want the comfort of a caravan without committing to a larger, bulkier setup. With a lowe...

Bottle Label Printing: Key Factors for a Professional Finish

Why the Printing Method Matters When businesses need packaging or printed containers developed for a particular application, the right supplier can m...