Modern Australian
The Times

Ogilvy unveils inaugural 2026 APAC Believability Index "The Power of Proof" study reveals hidden cost of lost belief

93% of APAC consumers quietly disengage when believability is lost New AI 'Believability Agent' predicts and prevents silent churn

SINGAPORE - Media OutReach Newswire - 2 July 2026 - Ogilvy today released its first APAC 2026 Believability Index: The Power of Proof - a comprehensive study examining how consumers across Asia-Pacific determine what and who they believe in an increasingly complex information environment.

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