Modern Australian
Times Advertising

Morrison talks risk, Albanese spruiks opportunity, in opening pitches

  • Written by Michelle Grattan, Professorial Fellow, University of Canberra

When they faced the media to deliver their opening campaign pitches on Sunday, the core messages of Scott Morrison and Anthony Albanese were clear. One emphasised the risk of change, the other sold change as an opportunity.

They brought different styles to their appearances.

Morrison just wanted to say his piece and get away. Questions can be slippery territory. He cut the press pack’s interrogation short, after warning he’d take “a few quick questions”. It looked abrupt, and Albanese was determined to demonstrate a contrast.

So when he appeared, the Labor leader let the questioning run. But by the end he sounded verbose – which is a perennial fault his minders seem unable to fix.

The Prime Minister didn’t use the word “trust” in his appeal to voters. Given the debate about his character, that mightn’t play so well in the focus groups these days.

But that was the sentiment, expressed through the word “choice”.

“A choice between an economic recovery that is leading the world, and a Labor opposition that would weaken it, and risk it.”

“A choice between a strong and tested government team that has demonstrated our ability to make difficult and tough choices in tough times and a Labor opposition who has been so focused on politics over these past few years that they still can’t tell you what they do, who they are or what they believe in.”

There was more, but the fundamental choice was “between a government that you know and a Labor opposition that you don’t.”

Morrison rehearsed Australia’s achievements in handling both COVID and the economy.

But he is also aware he has to give a nod to the criticisms of his government, so we got (once again) the acknowledgement it “is not perfect […] you may see some flaws”. And, given he’s personally unpopular, Morrison is talking up the “team”.

Albanese attacked the government for lacking “an agenda for today, let alone a vision for tomorrow”. He warned of the fear campaigns to come, but reached out to people’s “sense of optimism and desire for a better future”. This was the time for Australians “to seize the opportunities that are before us”.

In both his opening remarks and responding to questions, Albanese sold himself as a responsible, experienced leader, countering the way the government paints him.

He wouldn’t be a spendthrift – remember he learned the value of a dollar when young. As for the government’s “absurd” attacks alleging his inexperience, there was a CV of his time in office. A leftwinger? “I am who I am” – a “working class lad”, comfortable in a board room and a pub.

Most of what the leaders said we’ve heard before and we’ll hear it endlessly again. But there were surprises from each under questioning about their frontbenches.

Like the PM’s answer when asked whether Alan Tudge would be in his cabinet if the government is returned.

“Alan Tudge is still in my cabinet,” Morrison said.

Which is very different from what Tudge said after last month’s release of the report into a former staffer’s allegations against him (which said there was “insufficient evidence” to find he bullied or harassed the woman).

“I have requested not to be returned to the front bench before the election,” he said. Morrison also said then that Tudge had told him “that […] he is not seeking to return to the frontbench”.

Neither said “frontbench duties”. Their statements were misleading – although there was a hint of something fishy in Morrison’s, which said Stuart Robert would continue as “acting” minister for education.

It recently came out at Senate estimates that Tudge still has the title of education minister. The government says he isn’t being paid as a minister.

There’s little doubt Tudge – after apparently never leaving the current cabinet– would be in a new Morrison cabinet.

And on the subject of ministers, Morrison told his news conference he will reveal who would be his future health minister (Greg Hunt is retiring) “in the next week or so”. Presumably in conjunction with a health announcement.

Also notable was what Albanese said, when probed, about his frontbench.

There has been speculation deputy Labor leader Richard Marles would want to return to the defence area, replacing Brendan O'Connor, if Labor wins. Also canvassed has been the possibility of Kristina Keneally, shadow home affairs minister, perhaps getting an economic job in government.

But Albanese said: “It’s my expectation that the frontbench will serve in the same positions that they’re in now”, although he also referred to this as “the starting point”. (Caucus, which means the factions, formally chooses the frontbench, the leader allocates portfolios.)

Albanese has left himself wriggle room – and perhaps just wants to shut down the stories – but it was significant that he locked himself in to the extent he did.

Update: Newspoll narrows

The latest Newspoll published in Monday’s Australian shows a tightening, but Labor still retains a solid lead as the campaign starts.

The ALP is ahead on the two-party vote 53-47%, compared to 54-46% a week ago. Labor’s primary vote has dropped a point to 37% while the Coalition remains at 36%.

Scott Morrison has opened a 5 point lead on Anthony Albanese as better PM - 44-39% - compared to a one point lead a week ago. Albanese fell 3 points, while Morrison rose a point.

Authors: Michelle Grattan, Professorial Fellow, University of Canberra

Read more https://theconversation.com/view-from-the-hill-morrison-talks-risk-albanese-spruiks-opportunity-in-opening-pitches-181039

Interstate Car Transporter Urges Buyers to Book Early

As the conflict in the Middle East continues to put increasing pressure on local fuel supply, Australian transport companies are experiencing increasi...

Digital Minimalism for Business Owners: Fewer Tools, Better Systems

Be honest. How many apps are open right now? One for scheduling, another for invoices, a third for customer notes, plus a spreadsheet someone email...

The Importance Of Proactive NDIS Renewal Preparation For Sustaining Your Provider Business

Your NDIS renewal notice is not a signal to start preparing. By the time it arrives, preparation should already be well underway. For new providers, s...

Why Fire Extinguisher Testing in Sydney Is Becoming a Records Game, Not Only a Maintenance Job

A fire extinguisher used to feel like one of the simpler parts of building safety. It hung on the wall, wore a service tag, and sat there quietly unle...

The Switchboard Upgrade Question Every Melbourne Renovator Should Ask Before the Walls Close Up

Renovations have a funny way of making people think on surfaces first. Splashback, stone, joinery, tapware, paint. Fair enough too. That is the exciti...

Winter Sanitation Gaps in Parramatta Kitchens: A Hidden Pest Risk

Winter brings a host of changes to our homes, from the chill in the air to the cozy warmth indoors. However, this season also introduces sanitation ch...

When to Seek Advice from Employment Lawyers in Melbourne

Australian employment law is detailed and, at times, complex, with rights and obligations that aren't always obvious to employees or employers witho...

7 Benefits of Professional Gutter Cleaning for Australian Homeowners

Gutters aren't exactly glamorous. They sit up there on the edge of your roof, doing their job quietly - until they stop working. Clogged, overflowing ...

Pipe Floats Strengthening Pipeline Performance In Demanding Environments

Pipelines often travel through environments that are anything but predictable, water currents shift, terrain changes, and materials keep moving unde...

Why Ceiling Fans Are Essential For Comfort, Efficiency, And Modern Living

Creating a comfortable indoor environment is not just about temperature; it is about how air moves, how a room feels, and how efficiently energy is ...

Why Duct Cleaning In Melbourne Is A Smart Investment For Healthier Living Spaces

Behind your walls, ceilings, and vents lies a network quietly working every day to keep your home comfortable. Yet over time, this system can become...

Disability Service Providers Supporting Inclusive And Independent Living

Finding the right support system can feel like assembling a puzzle where every piece must fit just right. For individuals and families navigating di...

A Beginner's Guide to Owning a Caravan in Australia

Owning a caravan opens up a style of travel that's hard to match for freedom and flexibility. However, for those just starting out, the process of c...

Preparing Your Air Conditioner for Summer: What Most Homeowners Overlook

As temperatures rise, many homeowners switch on their air conditioning for the first time in months — only to find it’s not performing the way i...

What Actually Adds Value to Properties in Newcastle

Newcastle has seen steady growth over the past few years, with more buyers looking beyond Sydney for lifestyle, space, and long-term value. As dema...

What is Design and Build in Construction?

Imagine you’re about to start a new construction project, maybe it’s a custom home or a commercial building. You’ve got the idea, the land, an...

Commercial roof leak detection: why early action protects your building

Water ingress is one of the most disruptive and costly issues facing commercial properties. For property managers and facilities teams, even a minor...

Custom Photo Frames: Turning Everyday Moments into Lasting Displays

Photos capture moments, but how you display them determines how they’re experienced every day. A meaningful photograph deserves more than a generi...