Why customers deserve Australian Skin Clinics’ new brand identity
- Written by Eve Anderson
Australia’s experts in laser and skin rejuvenation, Australian Skin Clinics, has recently completed extensive research into customer attitudes on skin care and the beauty industry, finding consumers feel they are lacking the confidence to take control of their skin care and want to visit a clinic or brand they can trust.
The research project involved a number of focus groups and surveys of more than 1,000 potential clients, current clients and consumers between the ages of 18-54 years over the past six months.
Australian Skin Clinics’ have embraced the findings and embarked on a new consumer centric brand identity, empowering people of all ages to speak up about what they deserve from their medi-aesthetic professional.
The ‘I deserve’ campaign will be seen in clinics from March 1, 2018, and will feature natural and relatable looking men and women with supporting commentary akin to ‘I deserve make-up free confidence’, ‘I deserve to feel proud of my reflection’ and for the men, ‘I deserve skincare as good as hers’.
Australian Skin Clinics’ Chief Marketing Officer, Christie Harris, said the shift in brand identity aims to position Australian Skin Clinics as a more emotive brand and drive awareness of the company’s key focus of empowering their clients.
“The new identity is exciting and we see the move as a great strategic step forward, with our brand becoming more relatable to our clientele and telling their story through emotive imagery and commentary,” Ms Harris said.
“The campaign unlocks a more open dialogue to a broader range of audiences and hopes to shift the stigma associated with medi-aesthetic treatments, no matter what gender or age you are.”
As part of the new brand, Australian Skin Clinics’ website will house a space for clients and visitors to tell them what they deserve, www.australianskinclinics.com.au/ideserve , allowing the company to continue to listen to their clients.
Australian Skin Clinics offers a range of results-driven cosmetic treatments to suit a wide spectrum of customers across age, skin type and gender and have been working to make their offering more accessible across the country.
“Our focus for the past couple of years has been to expand our presence in Australia and we have achieved this with the recent rebranding of 14 Ella Rouge Beauty Salons in New South Wales and our first step into Western Australia late last year,” Ms Harris said.
“Now that we are easily accessible across the country, we are focused on listening to the desires of our growing customer base. We know that our clients aren’t interested in looking like someone else, they simply want to enhance their real beauty – and feel good about it, too.”
Australian Skin Clinics has more than 45 clinics across Australia offering affordable, accessible and results-driven cosmetic treatments in high quality clinics performed by trained professionals. Treatments on offer vary from laser hair removal and microdermabrasions to their newest treatments Nanopore Micro-Needling and LED Light Therapy.
About Australian Skin Clinics
Founded on the Gold Coast, Australian Skin Clinics is one of Australia's original laser and skin rejuvenation clinics. Established in 1996, the company has achieved rapid expansion due to its successful business model and growing consumer demand for its services.
Australian Skin Clinics offers a range of results-driven cosmetic treatments including laser hair removal, cosmetic injectables, microdermabrasion, LED light therapy, micro-needling, acne management, treatments for rosacea, pigmentation, scarring, sun damage and skin care as well as treatments for body shaping with fat freezing. With services to suit a wide spectrum of customers in age and gender, Australian Skin Clinics’ mission is to make their customer’s look and feel fantastic about themselves. The Australian Skin Clinics team achieves this by offering affordable, accessible and effective cosmetic treatments in beautiful, high quality facilities delivered by experienced, qualified and highly trained team members.
