Modern Australian
The Times Real Estate

.

C23 HK's largest AI Marketing event in 2023 Explore AI tools to help boost productivity and competitiveness of digital marketing

50 business executives and IT experts gather
Share application cases and forecast AI development trends

HONG KONG SAR - Media OutReach - 26 September 2023 - One of the city's influential digital marketing associations IAB Hong Kong presented "IABHK C23" (C23), a one-day conference and exhibition today (26 September).

Under the theme of "AI ALL AT ONCE", it aimed to reveal the impact of AI on revolutionary transformation of digital marketing. This groundbreaking event gathered more than 50 senior business executives and IT solution developers in 20+ sessions and 16+ exhibitors, to offer their insights into the most recent AI applications and case studies in the business world. Today's c23 also featured a number of A1 workshops and an exhibition showcasing innovative AI solutions in various fields.

Opening Ceremony by officiating guests
Opening Ceremony by officiating guests

With an audience of over 400 attendees in-person and 500 online from across the region, C23 is the largest AI Marketing event in Hong Kong this year in terms of participants and speakers. Marketers and industry professionals had the opportunity to delve into the latest AI marketing trends, connect with industry leaders, and uncover strategies that have the potential to transform businesses and drive exponential growth.

Over 50 local and international experts assemble to share successful AI marketing stories

An impressive lineup of over 50 local and international experts, each shared how their unique technology and experience in AI to be applied practically across the region, to stay ahead of the market, resolve challenges and enhance business efficiency. In the mainstage presentation and panels, attendees gained valuable insights ranging from the potential of AI-generated content, the adoption of AI-powered content for optimal customer experience, how to optimize omnichannel sales, maximize advertising efficiency, and AI-powered planning & generative insight into measurements.

Kevin Huang, Chairman of IAB Hong Kong, said that AI was a game-changer for all marketers in all industries, transforming many aspects of our lives, from how we work to how we play. "Marketers must adopt a forward-thinking mindset and explore the future AI-powered tools to drive the next phase of growth", said Huang. He also introduced the Conference presented over 20-panel discussions and workshops in all aspects of AI and digital marketing, bringing the brightest minds and showcasing AI advancements and ad technologies from Hong Kong and beyond, to help marketers stay ahead globally.

Among the highlighted topics are:

  • In the thematic presentations, senior executives from Hong Kong Science and Technology Parks Corporation, Xiaohongshu, GroupM, WPP, and Nvidia China shared their expertise on multifaceted AI technologies, such as generative AI, user-generated content, and AIGC Cloud Engine to turbo-charge the marketing effectiveness.
  • In the panel discussions, a host of well-known companies from different industries, including Adobe, Google, SenseTime, Campaign Asia, HSBC, Microsoft, Preface, PwC and Data Literacy Association, shared successful AI marketing stories and powerful strategies and explored the future AI development, challenges and threats in East and West.
  • Attendees who wish to delve into the AI trends and applications in various marketing areas like content creation, commerce, adtech and measurement, joined the panel discussions jointly presented by Pantheon Lab, AWS, TVB, Dayta AI, RFI Asia, Omnicom Media Group, Dun & Bradstreet, Magnite, Smartly.io, Bupa, LoopMe and Meta. The highlights included digital human avatars, AI-driven sales, AI tools to increase advertising efficiency, generative AI for media planning and buying, and data privacy.

      Interactive and engaging workshops were also organized to cover topics including data-driven advertising, AI-powered VS generative AI content, virtual assistants, responsible AI, AI SEO, AI Chatbot, Outdoor Ad-to-Commerce and NFT Marketing to allow attendees to explore cutting-edge AI advancements and meet the like-minded professionals. Full speaker list and agenda here.

      Showcasing top-notch innovative AI technologies from local tech startups

      Amidst the AI revolution, Hong Kong companies are at the forefront, harnessing the power of AI to offer distinctive products and services across diverse sectors. C23 has prepared a captivating yet fruitful exhibition area to showcase innovative AI solutions in various fields, presenting a rich conference experience on both AI theory and practical solutions. Attendees came across a series of advanced AI technologies, including AIGC Art card (Cherrypicks), AICG NFC name card (Cymballe), NFT vending machine (Innovative Digital Media), AI-powered SEO (Aloha Group), unique photo spot (GroupM HK) and more.

      The fascinating showcases has allowed businesses to gain practical guidance on leveraging AI to address business challenges and drive growth, while the conference has actively promoted the incorporation of inventive AI elements into operations. The exhibition also served as a platform for outstanding local start-ups to demonstrate their distinctive products or services and meet potential partners, presenting the development of Hong Kong's AI industry to the world.

      More exhibitor details at https://bit.ly/C23Exhibitors.

      Appendix 1: Conference information

      Date:
      26 Sep 2023 (Tue)
      Time:
      9:30am - 5:30pm (conference)

      9:30am – 6:30pm (exhibition)

      9:30am – 4:30pm (workshop)
      Venue:
      S421 - 427, Hong Kong Convention and Exhibition Centre
      Format:
      Physical + Online conference
      Language:
      English/Chinese (with simultaneous translation)

      Hashtag: #IABHK #C23

      The issuer is solely responsible for the content of this announcement.

      About C23

      The 1-day conference seeks to bring together over 450 C-suites and marketers in person and 500 online in the digital marketing industry across the globe, who are keen on exploring cutting-edge technologies, innovative strategies, and the latest trends shaping the field.

      Through facilitating thought leadership exchange and bringing in the latest global technologies to Hong Kong marketers, C23 is expected to be one of the most prominent conferences in the region, reinforcing Hong Kong to be the leading city in digital marketing and helping Hong Kong to make the most out of digital. The conference will also bring in numerous international network opportunities to bridge mainland and HK enterprises with the West.

      About IAB Hong Kong

      IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association that aims to develop standards and best practices in digital marketing to shape the future of digital marketing for Hong Kong's advertising and marketing community. IAB HK is one of the most credible and influential digital marketing associations in Hong Kong with over 100 company members, coming from all aspects of the ecosystem, including media, adtech, platforms, agencies, brands and research companies.

      Through working with its member companies, IAB HK is committed to talent development, education, and cutting-edge research about the critical role of digital marketing. The founding members include Meta, Google, South China Morning Post, and Yahoo. For more information, kindly refer to our website .

Commercial Plastering Can Boost Your Business Appeal

In business, appearances matter. The way your space looks sets the tone for how clients, customers, and even your staff perceive your brand. A well-...

How to Transfer Registration When You Buy a Used Car in Brisbane

Purchasing a second-hand car can be a thrilling experience, but there's more to it than simply handing over the cash and driving off. One very impor...

Expert Tips for Comparing Budget Movers and Energy Providers For a Modern Apartment

Starting a new life in a modern apartment can be a challenging yet exciting step. While moving into a modern apartment, people always need reliable ...

Slowing Down in Nature: My Experience on Orchid Classic Cruise in Lan Ha Bay

Why Orchid Classic is a Top Choice for Lan Ha Bay Lan Ha Bay, a hidden gem adjacent to the more famous Ha Long Bay, offers travelers a quieter and ...

Your Next Travel Essential? Why Aussies Love Lightweight Electric Wheelchairs

Planning for a trip or just getting around town? A lightweight electric wheelchair could be your perfect travel mate. Whether it’s a stroll throug...

Australian Study Woes – What is a Confirmation of Enrolment?

Recent changes to Australian study visas are altering the landscape for international students who want to learn and work on our shores.  To secur...

Metal lockers vs. wooden lockers: which is better?

Lockers—the ultimate background hero of the workplace. They might not have the flashiness of that overpriced espresso machine in the break room, b...

Invisalign Treatment: What Your Dentist Wants You to Know

When straightening the teeth, out-of-date metal braces are no longer the only option. Nowadays, Invisalign is among the most highly sought-after alt...

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you...

How Much Does a Skip Bin Cost? Skip Bin Prices, Sizes & What Influences the Price

Regardless of whether you're renovating a house. You are tidying up your backyard, or running a construction site. Chances are you'll require a skip...

Panoramic Elevators: Combining Functionality with Aesthetic Appeal

In the evolving world of building design, the demand for architectural features that are both practical and visually striking continues to rise. One...

No Dig, No Drama: Sydney Pipe Relining Explained

You know that feeling when water starts pooling where it shouldn't? Or received a quote for pipe repairs that made your eyes water? Let's chat about...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just a...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to u...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it doe...

6 Qualities to Look for in Local Caravan Dealers

If you're searching for reliable caravan dealers in Campbellfield, it's essential to choose a dealer that offers quality products, excellent custome...

How to Repair a Faema Coffee Machine: A Practical Guide for Coffee Lovers

Introduction If you’re the proud owner of a Faema coffee machine, you already know that it’s more than just a kitchen appliance — it’s a vi...

Smart Health Decisions in Your 30s, 40s, and 50s: The Ultimate Prevention Guide

Making informed health decisions becomes increasingly important as we navigate through different life stages. What may have seemed unimportant in our ...