Modern Australian
Men's Weekly

.

Marketing 101: 6 Business Tips To Consider

  • Written by News Co Media

Marketing is one of the most beneficial and effective ways to sell a product; here are a few tips to consider when using marketing in any business.




Have a good marketing strategy.


A good marketing strategy will give you a clear road map of how to carry out your marketing. Having a strong strategy across all channels of marketing is a great way to ensure your business achieves goals and is successful within the market. A marketing strategy should include KPIs and goals to measure the success of your marketing. Using Tealium is a great way to see results & customer data. Use a certified Tealium partner to begin using Tealium for your business. 


Make an effort to get in touch with a potential customer.


It is important to identify your target market, this will assist you in finding potential customers. Once you have found your target market, you can begin to market towards these people through different channels, such as social media. It may be useful to create buyer personas to assist with this process. You can then use this information to find the best places to market to potential buyers. 


Create a good perception of your product.


If the product you are bringing to market already exists, it is imperative to have a high quality product or a feature that is a point of difference to your competitors. Once you have established why your product is different to others, you can begin marketing this using these features as a stand out point. For example, Apple has built a great brand that is well trusted globally thanks to the high quality products they offer and the product they offer is not like any of their competitors.


Good branding for all products.


When you come up with a new product, the importance of good branding can directly affect the performance of sales. Good branding has been proven multiple times to be a main part selling any product. Although branding can be a long and expensive process, it is a critical part of having a business and selling any product or service. This is evident when looking at any successful businesses choice of logo, colouring, tone of voice and even packaging. For example, GM Company failed when they decided to make their cars similar to other brands.If you come up with a new product, it is important to have a branding strategy.


Create a slogan for your company.


It will always feel good to own a name that people will never forget, even if it is 20 years down the line. When you are marketing your company either on the television, and the slogan of the product is mentioned, people will not easily forget about it. When they are buying similar products, they are likely to go for your product because of the slogan they remember. An example is Nike's shoe company; since it was established many years ago, its slogan remains ''Just do it''. Even today, people still prefer this shoe just because of the slogan.


Create uniqueness in your product.


When you are coming up with a product to sell in the market, make sure to include something in the product that does exist in other products. Make something that will make your product stand out in the market. For example, when you decide to come up with a maize flour company, you will already find that there are so many maize flours in the market. But you can make a unique maize flour that is fortified with vitamin A or vitamin D to make your flour standout in the market.


Business

Beyond Clicks and Likes: Why Many Small Businesses in Australia Still Aren’t Leveraging Digital Marketing in 2025

Introduction In 2025, online marketing has become the driving force behind business growth for companies of all sizes. Yet, despite its proven effectiveness, a surprising number of small businesses in Australia...

Eco-smart Car Removal in Sydney: Practical Steps That Cut Waste and Return Value

Sydney’s ageing cars add up to a serious waste stream, and choosing the right removal service makes a measurable difference. Your decision sends metal, glass, tyres, fluids, and batteries down...

Measuring the Success of Your Bus Advertising Campaign

Bus ads turn everyday travel into high-reach media. They move through busy corridors, sit in traffic where people can read them, and keep working after the office lights go out...

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail outlets to large-scale industrial operations, every commercial facility depends on...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the loudest — you just need...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and scalability necessary for developing digital experiences...

Beyond Sunscreen: Building a Sun-Smart Culture in Modern Australia

Australia’s sun-soaked lifestyle is a defining part of its national identity. From beaches and sports fields to weekend barbecues and bushwalks, t...

What is Power BI & Why Should Your Business Use It?

In today's data-driven world, businesses are constantly searching for ways to gain a competitive edge. One tool that has emerged as a game-changer i...

From Service to Strength: How Aussie Veterans Are Rebuilding Their Lives with Everyday Support

Life after military service can bring new challenges. From physical limitations to mental health hurdles, many Australian veterans find everyday hou...

The Best Times of Year to Buy a Caravan

If you're shopping for caravans for sale, timing matters almost as much as the layout and features you desire. The calendar shapes price, stock and ...

The Growing Demand for Smart Living Through Home Automation

Technology has reshaped how we communicate, work, and travel—but now, it’s also changing the way we live at home. The rise of home automation i...

Beyond Clicks and Likes: Why Many Small Businesses in Australia Still Aren’t Leveraging Digital Marketing in 2025

Introduction In 2025, online marketing has become the driving force behind business growth for companies of all sizes. Yet, despite its proven effect...

Lighting Shop Perth: Your Comprehensive Guide to Choosing the Right Lighting Solutions

Lighting is a fundamental element in defining the ambiance, functionality, and aesthetic appeal of any space. Whether you are renovating your home, ...

Private Booze Cruisers – The New Must-Have Toy for Cashed Up Millennials

Did you hear that your 30s are the new 20s? We’ve finally rocked up that adult money and now it’s time to play with it. I was going for a walk ...

Grinding & Jaw Soreness: Signs You Might Need Night Guards and How We Protect Enamel

Waking with a tight jaw, tender muscles, or a dull temple headache is more than a bad night’s sleep. Many Australians grind or clench their teeth ...

Circular Interior Design: Furnishing with Salvaged & Reclaimed Materials

Circular interior design is gradually making its way from niche circles into mainstream Australian homes. At its core, this approach revolves around...

Invisible Braces vs Traditional Braces: Which Is Best for Adults?

Straightening teeth as an adult is common in Australia, and the options are better than ever. The two main choices are clear aligners, also called i...

Smoking, Vaping, and Healing: How Nicotine Affects Sockets and What you can do About it

Nicotine and oral surgery are a poor mix. After an wisdom teeth removal in Sydney, your body needs a stable blood clot and steady blood flow to rebu...

Titanium and Bone: How Dental Implants Become Part of the Jaw

Dental implants replace missing teeth by anchoring a metal fixture in the jaw and fitting a crown on top. Their success rests on a biological event ...

Do Wisdom Teeth Really Make You Wiser? Debunking Old Beliefs

Wisdom teeth are among the most discussed teeth in dentistry, not because of their function but because of the myths that surround them. The name it...

How Long Do Dental Implants Really Last? The Facts Dentists Won’t Skip

Australians often ask one simple question before green-lighting treatment: how long will a dental implant actually last? The short answer is that th...

The Confidence Curve: Why Implants Change the Way You Carry Yourself

Losing a tooth is not just a physical change; it alters the way people see themselves and how they believe others perceive them. While dentistry has...

Why Reliable Air Conditioning Services Are Essential for Year-Round Comfort

Melbourne’s climate is known for its unpredictable swings—from scorching summers to chilly winters. This variability makes it crucial for homes ...

Expert Plumbing Solutions in Perth: From Hot Water Systems to Leak Detection

Plumbing is one of those things we often take for granted—until something goes wrong. From stepping into an unexpectedly cold shower to discovering ...